Ready to go all in? Get cjID.
At cj Integrated Digital, we know law firms are inundated with pitches for digital marketing solutions that will help you solve a piece of your marketing puzzle. But chances are, these services aren’t designed to work together. And in some cases, they may even be doing more harm than good.
Our idea is simple: a successful digital strategy is more than the sum of its parts. It’s everything you do on the web. That’s why we offer a bottom-up approach to digital marketing—a sales funnel rooted in objective attribution (origination of leads) that provides you with a clear picture of the results you’re getting for every dollar you spend.
We Flipped the Funnel Upside Down
You are likely familiar with a common marketing model that ends with attributing where your leads are coming from. Here’s the problem with that model: asking a new client how they found you becomes increasingly subjective as your marketing efforts expand across the web and other mediums, such as digital media buying, broadcast, and outdoor.
Luckily for you, our model begins with objective attribution.
If you’re spending thousands of dollars on services like PPC (pay per click) and content marketing, you should know how many clients you’ve netted from those efforts. At cjID, we have you covered. Our database marketing works in conjunction with our digital services to provide you with a clear picture of cost per case and other statistics vital to understanding where your marketing dollars are going.
Database Marketing Done Right
With traditional broadcast spots and outdoor placement, you aim for top-of-mind awareness on the day a prospective client needs you. No matter what type of law you practice, this can take days, months, or even years—and it requires frequent repetition. With our database marketing services, you’re able to nurture your digital relationships over time with increasingly targeted content.
Your database learns what types of content are engaging with your prospective clients. And with the help of our team, your firm can deliver more of that content. That’s because we’re able to test and refine every facet of your landing pages, emails, and other web content to focus on what we know is working. Not only does this keep your potential clients engaged until they need your services, it helps ensure that the work we’re doing is driving real, tangible leads that can be tracked over time.
Digital Services Designed to Work Together
Custom Website Management & Optimization
With cjID, you can expect:
- Websites utilizing design and content based on analytics, ensuring best practices are in place to maximize your engagement and rankings.
- Constant SEO optimization that keeps you up-to-date with ever-changing search engine algorithms.
- Proactive improvements rooted in analytics and industry data.
Database Marketing & Automation
Our team delivers custom campaigns that are routinely optimized based on performance. Some of the assets we tweak based on analytics include landing pages, forms, and email marketing components.
By continually gathering data on users in your sales funnel, we tailor every piece of your firm's content to a specific audience, keeping people engaged until they need your help. And as you sign up your cases, our case management integration ensures you’ll know where each lead came from.
Content Marketing & Social Media Support
Working closely with our database and marketing automation team, our content team will create content marketing assets that keep your audience engaged by delivering what works. Not only are we able to share what we’ve learned within the cjID family of clients, we’re also able to tailor emails, landing pages, and other content to very specific demographics within your existing database.
Search Engine Marketing
Search engine marketing is an important part of any digital marketing strategy. The difference with cjID is that you can see how your leads translate into dollars over time. By attributing each case to the campaign it stemmed from, we can determine a cost per case—and optimize your campaigns to provide you with increased value over time.
The best part? Every step of the way, you’ll receive reporting that ties your paid search dollars to the cases you’re bringing in, providing you with a clear picture of progress within your market.
Digital Media Buying & Management
There’s a reality that personal injury firms face when they buy media—only a fraction of the audience may need legal help at the exact moment they see a commercial. That’s where cjID comes in. As a fully integrated digital agency, we cover this gap with the data we’re able to collect on your potential leads. As we gather email addresses and opt-ins on behalf of your firm, we use that information to supercharge your digital media and broadcast buys, ensuring your audience remains engaged until they need your firm’s help.