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Ready For the Next Big Law Firm Commercial Idea? Have We Got an Idea for You!

by Jennifer Floyd | March 28th, 2022

A savvy Texas attorney snags the last plate of brisket at a BBQ joint only the locals know. Two Arkansas attorneys school a city slicker on proper duck-blind etiquette. A Louisiana law firm shows their market what it means to play hard, but work harder.

What do these things have in common? They’re all part of recent legal creative pitches from the cj Creative Services team.  Intrigued? Then read on.

If you have an established brand, your market should already be aware of who you are, what you do, and why you’re the best choice. That’s the job of direct response advertising. So assuming you’re letting DR commercials do their work, it’s time to show your personality. 

If you’ve ever been on a call with our Creative Services team, you’ve no doubt heard us talk about making sure broadcast commercials help the market “know you, remember you, and like you…in that order.” Having a little fun with your image through a fresh take on your commercial creative can go a long way towards memorability and likeability.

Are you ready to step outside of the box?

We know, we know… as lawyers, you want proof. You want to be able to see the finished product before it’s made. With our vast catalog of creative, we can often do just that. But as we both know, you are one of a kind, and so is your firm. To show you creative that is personality-driven and uniquely specific to you, we have to make it together.

For many marketing and advertising agencies, this level of customization requires extensive interviews to get to know you and your market. Luckily for cj clients, nobody knows them better than the people who helped build and grow their brands—the cj team! But even firms who have partnered with us the longest must still engage in the collaborative process and buy into the vision to make it stronger—that requires input, participation, and, ultimately, trust.

You’re already a leading law firm. Don’t be afraid to become the leader with innovative advertising! Because if you don’t, someone else will.

We’re churning out customized legal commercial concepts faster than you can shoot them. Contact me at jfloyd@cjadvertising.com, and together we’ll take your brand to the next level!