Blog

If your firm is still measuring search performance only by rankings and traffic, you’re already missing part of what’s happening. More and more prospective clients are getting their answers without ever clicking on a result. They’re asking questions and seeing a response generated directly on […]

Google’s AI Overviews are changing what it means to be visible in search. Instead of scanning a page of blue links, users now often see a generated summary at the top of the results, with cited sources underneath. More than a billion people are now […]

Google has officially begun rolling out its latest core algorithm update, which they expect to take up to two weeks to compete. If you’re watching your rankings, traffic, or leads closely, you may see fluctuations over the next few weeks.  Before jumping to conclusions, it’s […]

If you’ve been hearing terms like AI Overviews, LLMs, AEO, or GEO, and wondering whether SEO is now just a bowl of alphabet soup… you’re not alone. The truth is that in 2026, the phrase “SEO” doesn’t mean what it used to, but that’s good news! The firms that understand […]

The rise of AI has caused a seismic shift in law firm marketing. For example, Google’s Search Generative Experience (SGE) has turned traditional pages of organic search results filled with blue links into full-blown AI answers delivered directly by Google itself. What do these mean […]

The pace of change in legal marketing is accelerating, and at the center of it all is Artificial Intelligence. For many law firms, the constant stream of new tools, shifting search engine behaviors, and bold claims can feel overwhelming. How do you separate the hype […]