Blog
The Biggest Screen in the House: Why TV Advertising Still Works for PI Firms
If you’re still thinking about TV advertising the way you did five years ago, you could be missing out on some major opportunities for your brand. You might assume, for example, that TV advertising is too expensive or complex for your personal injury law firm. […]
Unlocking the Impact of Netflix Campaigns
As your advertising partner, we’re always digging into the numbers to find what works best for your law firm’s marketing investment. Over the summer, we added Netflix to the media mix for several cj clients. Recently, we analyzed the impact in five different markets during […]
Don’t Skip TV! How Offline Marketing Boosts Your Law Firm’s Online Conversions
In the crowded and cut-throat space of law firm marketing, branded search is an important indicator of your firm’s reputational health. When potential clients search for your firm by name—like “August Smith & Associates,” for example—rather than generic terms like “personal injury lawyer,” that kind […]