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Most PI firms are running marketing that only works for people already ready to hire. That’s a small, expensive audience, with every firm in your market chasing the same people. For your firm to grow consistently, don’t choose between broad reach and targeting. Use both […]

Google has confirmed that Call ads (formerly Call-only ads) are being deprecated in favor of Responsive Search Ads (RSAs) with Call Assets. In practical terms, Google will remove the ability to create new call ads in February 2026, and existing call ads will stop serving […]

Personal injury firms face a constant challenge: how do you build trust with potential clients who don’t know your name yet? Traditional advertising can introduce your firm, but it often fails to create the emotional connection needed to convert strangers into signed cases. That’s where […]

Now that 2025 is firmly underway, the SEO landscape is undergoing fundamental changes. To remain competitive, law firms and marketers must stay informed about all the developments shaping the organic search world. From advancements in large language models (LLMs) to shifts in user behavior, here […]

Google’s Performance Max (PMax) is a fully automated ad campaign that uses Google’s advanced technology to reach potential clients and customers across all of Google’s platforms. It was designed in a way that can help your firm maximize conversions and performance by allocating your budgets […]

Navigating your digital marketing efforts can often feel like a puzzle. As a marketer, you already know how to piece together questions to ask your ad vendor in order to get meaningful insights about your campaigns. But even the most seasoned professionals can benefit from […]

In Part One of Google’s Search Generative Experience for Legal Marketing, we introduced the concepts of zero-click searches and Google’s Search Generative Experience (SGE). As both zero-click searches and SGE aim to simplify the search process by displaying the most relevant results directly to users, […]

Google’s Search Generative Experience (SGE) is all about making Google searches more helpful and efficient. It is intended to provide quick and useful information without users needing to click through multiple websites. It does this by using AI-generated responses to questions, keywords, and search topics. […]

Social media is one of the best ways to build trust and brand awareness for your firm. Many cj clients are familiar and comfortable with how platforms like Instagram and Facebook work. But now, a few have ventured into the video-sharing world of TikTok. Maybe […]