Blog
Why Google’s AI Overviews Matter for Personal Injury Law Firms
If you’re reading this blog, you likely know how important it is to take the time and effort to build your firm’s brand online. But many people don’t know or realize that Google’s AI Overview tool can be your soldier in this struggle. The Overview […]
What Law Firms Need to Know About the Google August 2024 Core Update
Google launched a core update on August 15, 2024, which finished rolling out on September 3. Core updates aim to improve the quality of results on the major search engine. Typically, Google releases two to three per year, and some have bigger impacts on the […]
Is AI the Ultimate SEO Hack?
AI is no longer something of the future. It’s here, readily available, and now frequently hailed as an incredible SEO tool, capable of performing keyword research, optimizing content, and generating everything from meta descriptions to entire blog posts and articles. There’s no doubt that artificial […]
A Personal Injury Law Firm’s Guide to UTM Codes
If you have no idea which of your law firm’s marketing campaigns are successful, you could be wasting valuable time and money. Understanding the effectiveness of your marketing efforts helps you craft a strategy that brings more people—and leads—to your site. UTM codes (Urchin Tracking […]
Unpacking the Google Leak (and What It Means for Your Firm)
In May 2024, a leak of Google’s internal documentation of how its Search product works was made public, stirring endless conversation in the SEO community. The leak calls into question what Google says is important for SEO professionals to focus on versus what factors its […]
What Is Unhelpful Content? (And How to Address It on Your Site)
One of Google’s top priorities is offering search results that readers find valuable. This ensures people trust their product, find it useful, and continue to use it. So, in August 2022, Google began rolling out a “helpful content update,” which sought to improve the quality […]