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At cj Advertising, Lawyers Rock!

This post was written by Nicole Melton, Producer at cj Advertising. Jon Bon Jovi, Dolly Parton, Drew Brees, Taylor Swift, George Jones, Lionel Richie, Orlando Bloom, Ray Charles, Tommy Lee… What do these celebrities have in common?  They all were interviewed by me and/or appeared […]

To Vlog or Not to Vlog? Um…Vlog! No Question.

This post was written by Jenny Madison, Copywriter at cj Advertising. For years, cj Advertising has been singing the praises of video content. And why wouldn’t we? Video drives traffic to your site and encourages visitors to linger, click, or even call. Our tracking confirms […]

Best Super Bowl Ad of 2015

This post was written by Megan Hayes, Producer at cj Advertising. This year’s Super Bowl commercials taught us a few things: Puppies are still advertising gold, Kim Kardashian actually has a sense of humor, and Marcia Brady gets extremely cranky when she’s hungry. But wedged in […]

Sending Spots to Stations: Why, How, and How Much

This post was written by Tim Vincent, Engineer – Video & Production. Sending lawyer commercials to television stations and cable companies is a hot topic among cj clients—understandably. In recent years, the cost and scope of this part of the advertising puzzle has flared up […]

Vlog: Tips For Shooting Your Own Testimonials

This post was written by Jenny Madison, Copywriter at cj Advertising. Testimonials from satisfied clients are a form of advertising that’s hard to beat. Testimonials work. In fact, they work so well that we at cj Advertising want the law firms on our client roster […]

What to Make of Political Ads

This post was written by Nekos Barnes, Sr. Multimedia Specialist at cj Advertising. The first round of midterm elections is over (yay), but the November battles are just gearing up (groan). This biennial infestation of political ads sure does clog up the air waves for those of us […]

2014 Super Bowl Ads: The Good, Bad, and Adorable

On any given day (Sunday or otherwise), advertising is a full-contact sport. But with 30-second commercials going for $3 mil a pop, advertising during the Super Bowl (or “The Big Game” as our intellectual property lawyers prefer) is more like a war. So who were […]

Social Proof 2: Man’s New Best Friend

This post was written by Nicole Melton, Producer at cj Advertising. In my last blog post, I promised more on the subject of Social Proof, so here you go. Let’s start with a recap. As author Robert Cialdini explained in his book Influence: The Psychology […]

Social Proof: Everybody Calls a Lawyer

This post was written by Nicole Melton, Producer at cj Advertising. Proof is pretty important to lawyers, right? If you’re going to sway a judge or a jury, you better hope you have some. In criminal cases, “Exhibit A” can literally mean life or death. Proof […]