cjYellow Pages

cj advertising—where the possibilities for your firm are endless

When you place a Yellow Pages ad, you want to know how effective that ad is. You need to know whether or not your money is being spent wisely. That’s where cj’s Yellow Pages Services department comes into play, providing clients detailed cost reports created with our unique YP Track program.

With YP Track your ads will feature unique phone numbers that our team of skilled Yellow Pages managers will use to count all of the calls placed to each number as well as the length of each call. This information is then used to generate the cost per call as well as approximately how many calls became cases. Once a month, you will receive a report that includes your call counts and costs per call in addition to other data collected through YP Track.

In addition to tracking, our Yellow Pages managers advise clients on directory renewal decisions, which we base on the call averages for the respective directory. The bottom line is cost effectiveness: If a book doesn’t perform well for you, we will walk away from that directory and have you save your money for more useful purposes, whether that’s a different directory or another advertising venue.

One of the key benefits our Yellow Pages Services clients value is the time they’re saved because of our team. The process for negotiating a new directory, ordering telephone numbers, making sure artwork is turned in on time, and making sure the proofs the publisher sends back are accurate takes months. As a cj Yellow Pages Services client, we’ll take care of all the details for you, so you can focus on practicing law and managing your business. We sweat the details so you don’t have to.  

In addition to tracking and management, our Yellow Pages Services department can create branded Yellow Pages designs for your firm.

Put our Yellow Pages Services team to work for you. Call (615) 254-6634 to learn more about this service and others at cj Advertising.