cjPublic Relations

cj advertising—where the possibilities for your firm are endless

Advertising alone isn’t enough in today’s media-saturated environment—a well-planned public relations (PR) campaign is essential to building and maintaining positive relationships within your community and enhancing your law firm’s reputation. cj Advertising’s team of PR professionals is equipped and ready to help you take your business to the next level.

The art of a professionally executed and successful PR campaign requires a delicate balance of newsworthiness, a well-written release, strategy, and timing. From developing and managing press kits and media lists to organizing event-specific PR, cj will work with you to craft your message and distribute your news to ensure maximum media exposure. In addition, we will work closely with you to assist in seamlessly integrating your communications initiatives with your overall branding and business objectives.

Among the many services our PR professionals provide cj clients are the following:

  • Press kit development and management (includes regional/statewide media contacts, executive profiles, and corporate profile)
  • Standard and optimized press release development, management, and media coverage follow-up
  • Event-specific PR planning, promotion, management, and media coverage follow-up (both prepackaged and custom-made events)

Discover what PR can do to enhance your law firm’s reputation. For more information about cj PR services or about becoming a cj Advertising client, call us at (615) 254-6634.

PR Samples:

Clean E Team

E Eric Guirard Injury Lawyers established the Clean E Team, a community-wide clean up initiative to help pick up trash along major roadways in Baton Rouge, La. Launched on May 6, 2004, the Clean E Team has helped improve and maintain the appearance of 28 locations throughout Baton Rouge and the surrounding area by picking up, sweeping, and raking trash that includes fast food bags, candy wrappers, cigarette butts, cups, and cans.
© 2007 cj Advertising.com

Safe and Sober Safe Ride Home

Launched in Alameda, Ca., on St. Patrick's Day 2004, Berg Injury Lawyers Safe and Sober Free Cab Ride Home program seeks to raise community awareness of the dangers of drunk driving and to encourage individuals to make responsible choices by providing a safe transportation alternative on many of the traditionally high-alcohol consumption holidays.
© 2007 cj Advertising.com

Grinders for Heroes

Carter Mario Injury Lawyers, based in Hartford, Conn., honored members of the Hartford Police Department and Hartford Fire Department by cosponsoring "Grinders for Heroes"-a free lunch event. Police officers and fire department personnel were eligible to eat lunch, free of charge, simply by presenting their badges at a local Italian restaurant, which also sponsored the event.
© 2007 cj Advertising.com

Annual UCP Golf Tournament

Schmidt Kramer, a Harrisburg, Pa.-based law firm, sponsors the Annual United Cerebral Palsy (UCP) Golf Tournament. During the past 19 years, the tournament has raised more than $335,000 for UCP of Central Pennsylvania-which, for the past 50 years, has been providing program services to diverse groups of people, not just those with cerebral palsy.
© 2007 cj Advertising.com

Hope Blooms

In 2006, the Rocky Mount, N.C.-based law office of HensonFuerst created Hope Blooms, a community-based garden program to promote and provide awareness regarding cancer research and survivorship as well as to aid in the fight to eradicate cancer. For every $10 donation, a daffodil pot is planted in the garden in memory or honor of individuals who have been affected by cancer. The Hope Blooms Garden is a living symbol of hope and faith.
© 2007 cj Advertising.com

Power Lunch

As Western North Carolina slowly regained its footing following the devastation caused by Hurricanes Frances and Ivan, Asheville-based law firm Grimes & Teich helped honor the employees of Progress Energy with a special recognition, "Power Lunch." Grimes & Teich bought lunch for all Progress Energy employees involved in storm response. This also served as a time for local citizens to share in thanking the men and women who worked tirelessly in terrible conditions to restore power to the community.
© 2007 cj Advertising.com

How We Operate:

  • Integrity First

    Integrity First

    We adhere to the highest moral and ethical advertising principles; we believe in loyalty to our clients, vendors, and ourselves; in doing so, we earn the trust and respect of those with whom we do business.
  • Creative Enthusiasm

    Creative Enthusiasm

    We are continually looking at innovative and effective ways to market our clients to the public; we embrace change as opportunity and are always diligent in our efforts to deliver new and outstanding products and services to our clients.
  • Team-Driven Culture

    Team-Driven Culture

    No team member at cj is an island—all departments communicate openly and honestly with one another so we can approach each endeavor holistically to achieve results that exceed expectations.
  • Uncompromising Service

    Uncompromising Service

    By clearly establishing, communicating, meeting, and exceeding the expectations of our clients, cj Advertising continually strives to offer a level of service unattainable by any other agency in the business.
    • For more information about cj Advertising, contact Arnie Malham by calling the number above or filling out the form below.