cjMedia

cj Advertising—Where the possibilities are endless for your firm

cj Media
Anyone who watches TV or browses the Web knows how prevalent lawyer advertising has become. Media placement—that is, scheduling your law firm’s commercials to run so that you can maximize your advertising dollars and reach the broadest group of people—requires the selection of programs that will generate the most calls for your firm. After our media team has found an optimal program, they negotiate the best price possible and place a schedule for when your spots will run. Then they constantly monitor the schedule to ensure the stations are playing your commercials when and where you want them to be aired.

Our seasoned media professionals utilize the one-of-a-kind cjTrack, a results-based tracking service that measures the efficiency of our lawyer advertising efforts. With the power at our fingertips, cj Advertising customizes every media plan and buys depending on market performance.

Research & Planning
Every market is different. Every client has specific needs. Our media team performs extensive research in each market for each client to determine the most cost-effective and results-oriented media plan possible.

Buying & Placement
Using SmartPlus software, cj’s media professionals successfully negotiate and carefully buy lawyer advertising to best meet our clients’ cost and response goals. Once purchased, contracts are always double-checked for accuracy. Each station’s invoice is then cross-checked during three separate audits for accuracy. We typically practice a 'zero-tolerance' policy for traffic miscues, ordering mistakes, and unauthorized make goods. This strict audit and enforcement policy saves our clients thousands of dollars in useless media.

Post Analysis
When you order and pay for a dozen cookies, you expect a dozen cookies. When our media buyers purchase airtime during a program with a specific audience, we expect to reach that specific audience. To ensure just that, our media team performs quarterly post analysis on each and every media buy, which allows us to hold television stations accountable for reaching the audiences they represent.

Learn more about cjMedia services or about becoming a cj Advertising client, call us at (615) 254-6634.

How We Operate:

  • Integrity First

    Integrity First

    We adhere to the highest moral and ethical advertising principles; we believe in loyalty to our clients, vendors, and ourselves; in doing so, we earn the trust and respect of those with whom we do business.
  • Creative Enthusiasm

    Creative Enthusiasm

    We are continually looking at innovative and effective ways to market our clients to the public; we embrace change as opportunity and are always diligent in our efforts to deliver new and outstanding products and services to our clients.
  • Team-Driven Culture

    Team-Driven Culture

    No team member at cj is an island—all departments communicate openly and honestly with one another so we can approach each endeavor holistically to achieve results that exceed expectations.
  • Uncompromising Service

    Uncompromising Service

    By clearly establishing, communicating, meeting, and exceeding the expectations of our clients, cj Advertising continually strives to offer a level of service unattainable by any other agency in the business.
    • For more information about cj Advertising, contact Arnie Malham by calling the number above or filling out the form below.