The Lie: Social Media doesn’t generate leads. Congratulations! You’ve embraced the new and ever-evolving world of social media! You’re posting engaging content and boosting your best posts; your reach and engagement levels are growing from month to month; and your recent campaign tripled your audience. […]
A Series of Social Lies: Part Two
The Lie: Anyone can manage your social media. It’s fairly common to see business executives hand their social media presence over to the millennial in the office, typically an intern or young office assistant. While these individuals are often great at connecting with each other […]
Twitter’s New “Nearby” Feature: What Law Firms Need To Know
Keep On Radar, Wait for Acceptance By Mainstream/Larger Audience Back in December, Twitter made headlines when it began experimenting with a new feature dubbed “Nearby.” This new timeline feature lets mobile app Twitter users see tweets from other nearby Twitter users whether they follow […]
Location EXPlosion
To rattle off the names of all the law firms EXP worked with and visited in 2013 would sound like the Johnny Cash song I’ve Been Everywhere. Suffice it to say, this was a crazy friggin’ year for us. The EXP crew worked with more law firms, […]
Dos and Don’ts for TV Lawyers
Being a lawyer who advertises ain’t easy. You work your ass off building and maintaining a top law practice 364 days a year. But then on day 365, you have to transform into a polished TV spokesperson. Pressure? Not with Creative Services watching your back. […]
SSDI Paid Leads
We all know the world of SSDI is changing every day. With the trend of purchasing leads becoming increasingly popular, we decided to take a look at the raw data. Here are the cold, hard, facts: *Case study based on 100 branded leads and 100 […]
It’s a Win for the Consumer…Really?
There was an article posted on Forbes.com back in February that’s just now getting attention in the IP circles. It focused on a Wisconsin case dealing with keyword advertising where one firm bought another firm’s name in their PPC program that ended in a lawsuit. […]
How Can Injury Lawyers Create an Advantage?
Legal matters are adversarial by nature. It’s usually somebody versus somebody else. But for personal injury lawyers, the battlefields sprawl beyond courtrooms and negotiating tables. Successful firms must implement marketing and business strategies that other lawyers can’t even fathom. That’s precisely why cj Advertising invited […]
The Select Shoot: Pick a Winner
One of the great advantages of being a cj client is tapping into the wisdom of other likeminded personal injury entrepreneurs. This agency fosters an environment where clients help each other solve issues with business strategy, case opportunities, and best of all, marketing. In Creative […]
Google says: “We take trademarks seriously”
In our ongoing attempts to get a straight answer from Google regarding their monitoring of trademarks being used without authorization, our interactive team came across a procedure for filing complaints that also serves as a registration portal for trademarks. Simply put, by registering our trademarks […]