Rain? Sleet? Snow?

Neither rain, nor sleet, nor snow… No, we aren’t going to talk about the USPS, but let’s talk about the weather and how that affects calls. Unfortunately, Mother Nature can take a toll on our commutes. We all know that accident numbers rise when adverse […]

Points or Calls?

Do we buy GRP’s (gross rating points), or do we buy calls?  The answer is really both–in a way.  We buy spots to generate calls, not deliver points.  We use points as a tool for negotiating low rates as well as adding free spots (via […]