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Understanding the Distinctions Between PPC and LSA Advertising

In 2024, consumers have more options than ever before for how they spend their time online. From following social media influencers to checking emails, reading blogs, watching YouTube, and doing deep dives through Google, there’s something of interest for everybody. But more digital channels for […]

5 Do’s and Don’ts for Writing Compelling Legal Blogs and Emails

Let’s be frank: there’s a lot of personal injury content online, including blog posts, videos, landing pages, newsletters, social media, and advertisements. If you’re reading this blog, you’re not only aware of this, you’re probably part of this crowded field. Thus, you may be wondering […]

Design Inspiration for Personal Injury Law Websites

Websites aren’t just digital brochures for companies. They’re vital tools in any effective marketing strategy, especially for personal injury law firms. Simply put, your website is the front door to your legal services, and it’s often your first point of contact with potential clients. So, […]

Connecting with Clients through Social Media: A Personal Injury Lawyer’s Guide

In today’s digital age, having an active presence on social media is essential for personal injury law firms looking to connect with clients and build a strong online presence. With millions of users scrolling through various platforms daily, social media offers a unique opportunity to […]

Efficient Ad Spend in PPC Campaigns

To run a successful digital marketing campaign, you must maximize the efficiency of your ad spend. As companies strive to optimize their pay-per-click (PPC) campaigns, one strategy has risen to the forefront: Target Return on Ad Spend (ROAS). ROAS is a measurement of revenue earned […]

Our Favorite GPT AI Tools for Law Firms

In a previous blog post, we discussed how AI content writing tools can help your law firm get ahead. While such tools help you brainstorm and draft content for your website, blog, newsletters, and social media posts, they are a fraction of what AI tools […]

Creating Conversion-Focused Content for Law Firms

In the competitive marketplace of digital attention, the ability to write content that captures the distracted eyes of the internet user and converts them into engaged clients is a rare and difficult skill. But at cj Integrated Digital, we’re dedicated to the craft of conversion-focused […]

PRESS RELEASE: Law Firms Learn How to Combat Online Threats in cj Advertising Webinar

NASHVILLE, Tenn. [Feb. 28, 2024] – Law firms concerned with competitors and lead generation companies undermining their online marketing efforts found practical solutions during a free webinar hosted by Nashville-based advertising and marketing agency cj Advertising on Tuesday, February 27, 2024. The webinar, ‘Defending Your […]

Ask These 7 Questions the Next Time You Meet with Your Digital Ad Vendor

Navigating your digital advertising efforts can often feel like a puzzle. As a marketer, you already know how to piece together questions to ask your ad vendor in order to get meaningful insights about your campaigns. But even the most seasoned professionals can benefit from […]