Remarketing: Second Chance Conversions
December 11th, 2014 |
cj Interactive’s main objective is to capture qualified leads, drive them to your website, and convert them. We have proven success in driving unique (new) visitors to your website, but what happens to the visitors who view your site and don’t convert? To maximize all conversion opportunities, we need to re-capture these lost leads. What’s the best, most cost effective way to do that? Remarketing.
What is remarketing?
Remarketing reintroduces your brand and services to former website visitors and gives you a second chance to convert them. Remarketing ads target people who have visited your site with custom ads based on their browsing habits and specific to the content they viewed on your website. After leaving your site, these granular, targeted ads will appear in front of users while browsing other popular Google Partner websites, such as CNN, ESPN, and more. Think of remarketing ads as walking billboards that follow qualified visitors, reminding them of your brand and services.
Example: Workers’ Comp Lead (more…)
Sending Spots to Stations: Why, How, and How Much
November 4th, 2014 |
This post was written by Tim Vincent, Engineer – Video & Production.
Sending lawyer commercials to television stations and cable companies is a hot topic among cj clients—understandably. In recent years, the cost and scope of this part of the advertising puzzle has flared up to become a significant line item in a given budget. Things have settled down a bit, but it’s still a fluid situation. Hopefully this post will offer some insight into what happens when a commercial spot goes out into the world.
Early Bird Special for January & February
September 18th, 2014 |
For Creative Services, the past year has been one of our busiest ever. We’ve done 27 shoots, for 24 clients, and produced nearly 400 commercials and Web videos! It has taken some careful planning in order to pull it off, and even then, our dance card got pretty crazy.
To ensure we’re able to accommodate everyone’s needs in 2015, we’re getting an early jump on the coming year. As we start filling up our calendar, we have a special offer for firms who book now for studio shoots in January or February of 2015.
Google Pigeon and your Local Search Rankings
September 16th, 2014 |
You may have noticed some changes to your local search engine results lately. That’s because Google recently released their Pigeon update to help increase the relevancy and accuracy of its local search results. This new update places less emphasis on Google’s own local listings by allowing users to access content from other local directory sites, such as Yelp, Urbanspoon, and TripAdvisor. Not only will this update impact the way you are appearing in Google’s Web search results, but in Google Maps as well. Additionally, this update aims to improve Google’s distance and location ranking parameters.
What does the Pigeon update mean for you? (more…)
Testimonial Shooting Tips Part II: The Story
September 11th, 2014 |
At Creative Services, we pride ourselves on our ability to produce outstanding testimonials for law firms. But if you MUST shoot your own testimonials in between our scheduled visits, please watch our two-part video series that’s packed with our best production techniques. After all, wouldn’t it be a tragedy if your client testimonials went to waste because they weren’t shot properly?
In Part I, we shared the technical dos and don’ts. Now, let’s move on to the heart of client testimonials: the story. Take a look at our latest VLOG, Testimonial Shooting Tips Part II: The Story.
Remember, our team loves to shoot all of your videos, but when you have a particularly impressive story to capture when we’re not around, we hope you’ll refer to our shooting tips to help you get the most out of those moments. You shoot. We’ll edit.
If you have any questions about how our team can assist you with your client testimonials, e-mail Production – EXP Manager, Drew Williams, at firstname.lastname@example.org.
Better than Evernote®
September 9th, 2014 |
In the past several months, as we revamped our cj Client Services team and created more direct interaction between you and each department, we decided our BHAG is to be the best source of market, industry, and firm knowledge for our clients and the agency.
To reach toward that goal, you’ll notice that each month, we share a multi-faceted Excel file we simply call the marketing worksheet. I know – this banal name has already got you excited, but it belies the powerful contents it holds.
No more scrambling through old emails or files you inherited when someone left the firm. Our goal is to have one spot where you and anyone at cj can quickly grab relevant information …and have all of us looking at the same info.
The Market Tab
This is the core of the marketing worksheet and where we started early last year. The calendar format allows us – and you – to quickly glance vertically to do two things: (more…)
Woods & Woods – Veterans Benefits Q & A
September 5th, 2014 |
What led the firm to start advertising for veterans benefits cases?
Prior to June 2007, you generally could not get paid for representing a veteran. I represented many veterans for free because I hated to turn them away. The law changed in 2007 to allow lawyers to get paid. When we announced we were representing veterans, the support from our cj brothers and sisters was great.
What were some unexpected obstacles along the way? What were some “a-ha moments”?
The biggest obstacles are the long delays – it usually takes three years from when we start representing a veteran to get paid. Another big obstacle has been, and continues to be, the constant changes in Veterans Affairs law, which forces us to continually modify our systems. In fact,
the “a-ha moment” was when we realized that the change would never stop. It is not possible to overstate Needles’ contribution to our success. We started with our Social Security checklist and have made many changes along the way. (more…)
Vlog: Tips For Shooting Your Own Testimonials
September 3rd, 2014 |
This post was written by Jenny Madison, Copywriter at cj Advertising.
Testimonials from satisfied clients are a form of advertising that’s hard to beat. Testimonials work. In fact, they work so well that we at cj Advertising want the law firms on our client roster to have as many as possible. Of course, we prefer to shoot them ourselves, but we also want you to be prepared if our crew isn’t around. Now, we have a video series that can show you how to shoot your own testimonials in a pinch.
You Shoot. We Edit.
The EXP team at cj has created a two-part video series that can teach you how to capture quality testimonials in between scheduled EXP shoots. Once your footage is in the can, we’ll take it from there.
Have a look at Testimonial Shooting Tips Part I: Technical.
If you have any questions about the tips demonstrated in this vlog, feel free to e-mail Drew Williams at email@example.com. In our next post, we’ll discuss the real magic of great testimonials: the story.
TV Is King
September 1st, 2014 |
Your firm is doing well on several fronts. Call volume is good. Sign ups, time on desk, average fees, and client satisfaction are all good. But today… calls are a little off. The phones seem a little slow. Something is not quite right.
What’s the first thing you think to check?
Go ahead… don’t hold back… it’s not a trick question… say it…
It’s not your buses, billboards, Yellow Pages, or even your new favorite shiny website.
NO. You know who’s running the show.
What’s going on with your TV?
Are the spots running?
Is the traffic right?
What programs are we running in?
What changed from yesterday or last week?
Here’s the deal… (more…)
What to Make of Political Ads
August 29th, 2014 |
This post was written by Nekos Barnes, Sr. Multimedia Specialist at cj Advertising.
The first round of midterm elections is over (yay), but the November battles are just gearing up (groan). This biennial infestation of political ads sure does clog up the air waves for those of us in lawyer advertising. But don’t turn the channel yet. Political ads can provide great blueprints for making commercials (and Web videos) for lawyers.
As we enjoy the calm before the November storm, let’s explore the similarities between political and personal injury ads.