Rain? Sleet? Snow?

by Angel Putman | April 28th, 2017

lightning-1056419__340

Neither rain, nor sleet, nor snow…

No, we aren’t going to talk about the USPS, but let’s talk about the weather and how that affects calls.

Unfortunately, Mother Nature can take a toll on our commutes. We all know that accident numbers rise when adverse weather comes into play. It can be a light rain, a blizzard, thunderstorms, hurricanes, you name it. Accidents are going to happen, and people are going to need help.

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Improve Your Firm’s Social Skills

by Jenny Madison | February 21st, 2017

Social media concept jigsaw piece reading marketing, networking, community, internet etc

It’s no secret that social media can be an integral part of your law firm’s marketing strategy. Every post is an opportunity to show people who you are and what your firm cares about. But a high level of community engagement is hard to sustain when you’re busy running a law firm. Important calendar events pass by in the blink of an eye, and it can be tough to find the right way to connect with your followers on sensitive or unusual holidays.

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The Super Bowl Ad Every Lawyer Should Watch

by David Rumsey | February 16th, 2017

Stuck PlaybuttonAt cj Advertising, our ‘Big Game Review’ is usually an internal, round-table event. This year, however, we branched out by sending emissaries (me and Jenny Madison) to a formal panel discussion (it cost money and everything!) to sample the fruits of advertising’s biggest night.

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A Look Back on 2016 Political Advertising

by Caitlin Zarrella | February 7th, 2017

The Washington, DC skyline showing the Potomac River, Memorial Bridge, US Capitol, Washington Monument and Lincoln Memorial.

No matter what side of the fence you were on during this election, we all know things got pretty, uh, interesting. And, while we don’t have the finalized ad spend for this years’ political circus, we do have YOUR data. So, regardless of how much money was dumped into bashing “Crooked Hillary” or hating on Trump’s plans to “Make America Great Again” – we know how it ended up affecting your KPIs.

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Competitive Tort Pulse: Hernia Mesh Complications

by Ben Dozier | January 31st, 2017

Screen Shot 2013-07-15 at 3.20.19 PMAdvertising for hernia mesh cases heated up considerably in the past three months, rising from five firms seeking cases in November to fifteen firms in January. Total monthly spends for this case type grew by substantial margins (graph below).

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Bill Berg: The Golden Touch

by Renee Brank | January 28th, 2017

BillBergQ&AThroughout his long tenure with cj Advertising, Bill Berg has inspired some of the agency’s most powerful and influential creative concepts, including “No Fee Guarantee,” “Fear Spots,” “Crazy DIY,” and a new custom spot called “No Machines.” We had a chance to ask Mr. Berg how he manages to stay on the creative cutting edge.

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