Worried About Heartbleed? Your Data Is Safe.
April 11th, 2014
Been watching the news this week? You may have heard about the Heartbleed security bug potentially affecting 70 percent of all websites. The bug leaves sensitive data sent over SSL-encrypted connections—such as usernames, passwords, and credit card information—vulnerable to hackers.
As a cj Interactive client, you don’t have to worry. We don’t collect sensitive user data on our websites, and the data that we do collect is not vulnerable to the Heartbleed bug.
Simply put, Heartbleed will not affect your site’s security, and it won’t impact the user experience of your potential clients.
What You Can Do to Stay Safe
We’ve already changed passwords linked to all of our clients’ social media services. But to be safe, we also recommend that you change your firm’s own passwords for social media accounts and any other Web services that collect personal information.
If you have questions, please feel free to contact your cj Interactive client services representative for more information.
A Series of Social Lies: Part Three
April 10th, 2014
The Lie: Social Media doesn’t generate leads.
Congratulations! You’ve embraced the new and ever-evolving world of social media! You’re posting engaging content and boosting your best posts; your reach and engagement levels are growing from month to month; and your recent campaign tripled your audience. You’ve knocked this one out of the park, right?
Don’t get too comfortable. You might be missing everyone’s favorite metric: leads.
We like leads.
Leads generate business, and we seek every opportunity to generate business for our clients. But an opportunity is frequently overlooked in social media due to the misconception that it isn’t possible to acquire leads via social. (more…)
Where the Reptile Meets the Road
April 1st, 2014
When Dr. Clotaire Rapaille spoke at cj Conference 2010: Code Alignment, he sparked a powerful dialogue within the cj Advertising family. He helped us understand the reptilian brain, the part that holds the key to why we make decisions. He also discussed his extensive research on personal injury law and shared his take on Reptile, a popular book among attorneys which borrows heavily from Rapaille’s work.
At Creative Services, we haven’t forgotten. As anyone involved with lawyer advertising should, we’re constantly refining our understanding of this psychology. The tricky part, however, is implementation—understanding where the rubber (or the reptile) meets the road.
Let’s explore some of the wisdom we at cj have gained over the last few years.
You’ve Been Waiting For the Results…
March 26th, 2014
The 2013 Year End Exhibit Book is on its way!
Our Exhibit Book is a compilation of data reports we use to track your success, grow your business, and set goals for your firms.
Take advantage of this resource and keep it handy—Arnie will definitely want to chat about it on your next call!
For more information about the 2013 Exhibit Book, contact Associate Director, Client Services & Analytics Richmond Williams or Media Data Manager Caitlin Zarrella.
A Med View Services Milestone
March 19th, 2014
Med View Services Reaches 20,000 Evaluations!!
Since inception in June 2009, the team of registered nurses at Med View Services have prescreened and medically qualified or disqualified over 20,000 initial medical malpractice inquiries for40+ law firms across the country.
That’s 20,000 initial inquiries that didn’t waste the firms’ time and simultaneously delighted the potential clients.
Thank you to all the many clients for trusting, believing, and being a great part of Med View’s success.
And congratulations to Jenny Holland and everyone at Med View on this great milestone!
What’s Med View Services? Go here to find out.
2014 Media Goal
March 6th, 2014
Question: What is a key focus for cj Media this year?
Answer: Communication. Better yet, proactive communication.
Over the years, we have gone through some changes when it comes to communication at cj and in Media as well. Are we communicating too much? Are we not communicating enough? Do our clients even read what we send them?
We have extensive processes that we follow so that we get the best results for our clients. What we have found is that in some cases, our tenured clients have forgotten what we do, and our newer clients don’t know what we do. (more…)
A Series of Social Lies: Part Two
February 25th, 2014
The Lie: Anyone can manage your social media.
It’s fairly common to see business executives hand their social media presence over to the millennial in the office, typically an intern or young office assistant. While these individuals are often great at connecting with each other on social media, they might not be the best option for connecting your brand, and I’ll tell you why:
Social media has the power to connect directly with customers, to engage users in conversation about your product or service, and to present your brand to an audience of millions. That’s a big responsibility. Is your social media manager qualified to do these things effectively?
When you’re looking for someone to manage your social media, being a millennial doesn’t always mean they have the knowledge and skillset required for the job. At cj, our social media specialists have 4 key areas of expertise. (more…)
Are Your Law Firm’s Facebook Stats Looking Grim?
February 18th, 2014
You’ve been posting on Facebook regularly. You’ve been creating interesting, engaging content for your law firm. You’ve been sharing and promoting that content while being increasingly more active in your community—liking and sharing with non-profits you support. You’ve even hired social media experts to guide you. You admired your growing list of Facebook followers and thought, “We’ve got this social media thing!”
Then suddenly something went wrong. Your posts are losing impact. You’ve stopped getting engagements from your followers. Your reach on Facebook is declining. What the heck is going on?
Notice Anything Different?
February 10th, 2014
2014 Super Bowl Ads: The Good, Bad, and Adorable
February 4th, 2014
On any given day (Sunday or otherwise), advertising is a full-contact sport. But with 30-second commercials going for $3 mil a pop, advertising during the Super Bowl (or “The Big Game” as our intellectual property lawyers prefer) is more like a war.
So who were the winners in this year’s marketing melee? After much
arguing discussion, a few of us from Creative Services are here to share our picks for the best and worst commercials from Super Bowl XLVIII. As you would expect, lots of opinions means lots of variety. Enjoy!