Holiday TV Budgets–What to Do?
November 17th, 2015
Fireworks, Turkey, Mistletoe—Holiday Weeks!
We all love a holiday and time off for fun. People tend to have different activities on these days versus the normal every day routine. Some may sleep in, cook all day or hang out with friends and families. The focus may not be as much on taking care of business or things we have to get done. One example of that may (or may not) be calling an attorney for help.
Will your call volume be affected by the holiday?
(How) To Tie or Not to Tie
November 12th, 2015
Anyone who’s shot commercials with Creative Services at cj Advertising knows that we take wardrobe VERY seriously. From lint rolling you head-to-toe, to steaming every last wrinkle in your suit—we fuss over every detail. Our goal is simply this: to make sure you look your absolute best.
Nielsen and Rentrak: A Tale of Two Ratings Providers
October 29th, 2015
Nielsen has been measuring television audience viewership since 1950. While its methodology has changed in many ways, the company has been the leader in the business ever since.
Since Nielsen’s introduction, other services have come and gone. The newest player in the market is Rentrak. This service combines viewing from cable boxes with third-party consumer behavior information from sources like Simmons, Epsilon, and Experian to dive deeper into the lifestyles and purchasing habits of viewers.
What’s In a Name? The .law Question
October 28th, 2015
My ten-year-old son came to me recently asking for a pair of Converse sneakers. “Everyone’s getting them. They’re the hot new thing. They’ll make me cool! They’ll make me run faster!” This came roughly six months after he HAD to have a new pair of Vans. After my son got his Vans he proceeded to wear them a grand total of one time. So it should come as no surprise that since getting his Converse All-Stars for his birthday in September, he has worn them twice as often.
Valuable Cases vs. Spots on Air: Any Correlation?
October 16th, 2015
Where do the big cases come from?
All firms are looking for the big cases. The question we want to answer is, “Where do you find them?” It has long been the belief of some that big case values do not live in the same places where we find everyday calls. The strong, direct response (DR) programming that has some of the best efficiencies doesn’t always have the best reputation, i.e. Jerry Springer, Maury Povich, and Steve Wilkos.
Is This Our Last Client Conference?
October 8th, 2015
Here is a radical question…
Is this our last client conference?
While each year’s conference rocks more than the last, is it time for a change? Is it time to rethink how we can best spend our time, effort, and energy as a group? Is it time to reinvent this opportunity into something that matches our vision of the future? Is it time to redefine the future of our business and our market?
Why TV Is Still #1
October 1st, 2015
For years, TV has been the best bet for generating calls and the best use for the biggest chunk of your advertising dollars. Clearly, we are not the only ones who think that. An article in Adweek recently reported “With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.” (more…)
Data, Data, Data. Data Driven Marketing: What does that even mean?
September 29th, 2015
Part 7 of a multi-part series on “Going Behind the Media Curtain”
Here in the cj Media Department, we live and die by the data. Ok, that’s a little extreme, but it is very important to our process. As media buyers and analysts, we use data from many sources to make decisions and build your media buys. Some of those sources are nationally recognized, such as Nielsen and SQAD. Ratings and Cost Per Point (CPP) data give your buyer the groundwork to negotiate with stations. (more…)
Three Rules for Outdoor Success
September 24th, 2015
Back in July, Laura Hudson took a deep dive into our outdoor buying strategy and explained the differences between bulletins, posters and “big boy boards.” Overall, you get the best bang for your buck by going the poster blast route – better exposure, larger number of boards, at a better cost.
The Proof Part 2: The Comma
September 17th, 2015
In the first post of our multi-part proofing series, we shared our personal proofreading techniques. For all future posts in this series, we’ll discuss the most common writing mistakes that we encounter. Besides, when proofing, it’s good to know what you’re looking for when you publish writing that doesn’t go through the cj content team.