Improve Your Firm’s Social Skills

by Jenny Madison | February 21st, 2017

Social media concept jigsaw piece reading marketing, networking, community, internet etc

It’s no secret that social media can be an integral part of your law firm’s marketing strategy. Every post is an opportunity to show people who you are and what your firm cares about. But a high level of community engagement is hard to sustain when you’re busy running a law firm. Important calendar events pass by in the blink of an eye, and it can be tough to find the right way to connect with your followers on sensitive or unusual holidays.

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The Super Bowl Ad Every Lawyer Should Watch

by David Rumsey | February 16th, 2017

Stuck PlaybuttonAt cj Advertising, our ‘Big Game Review’ is usually an internal, round-table event. This year, however, we branched out by sending emissaries (me and Jenny Madison) to a formal panel discussion (it cost money and everything!) to sample the fruits of advertising’s biggest night.

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A Look Back on 2016 Political Advertising

by Caitlin Zarrella | February 7th, 2017

The Washington, DC skyline showing the Potomac River, Memorial Bridge, US Capitol, Washington Monument and Lincoln Memorial.

No matter what side of the fence you were on during this election, we all know things got pretty, uh, interesting. And, while we don’t have the finalized ad spend for this years’ political circus, we do have YOUR data. So, regardless of how much money was dumped into bashing “Crooked Hillary” or hating on Trump’s plans to “Make America Great Again” – we know how it ended up affecting your KPIs.

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Competitive Tort Pulse: Hernia Mesh Complications

by Ben Dozier | January 31st, 2017

Screen Shot 2013-07-15 at 3.20.19 PMAdvertising for hernia mesh cases heated up considerably in the past three months, rising from five firms seeking cases in November to fifteen firms in January. Total monthly spends for this case type grew by substantial margins (graph below).

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Save the Date for Vista

by Renee Brank | January 26th, 2017

Vista Logo Version1

Vista Consulting just announced their 2017 spring schedule!

Be sure to mark your calendar for the firm-changing events listed below. We particularly hope to see you at the Intake Bootcamp and COO School, which are in Nashville just in time for cj Conference 2017. (April 5-7)

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Book Your 2017 Shoot Today!

by Mike Hoffman | January 17th, 2017

cjVideoImagewithPlayButton2With a new year comes new resolutions. And while you may never get around to cleaning out your garage, you shouldn’t put off planning your firm’s 2017 creative needs any longer. As you can see in this video from our producers, it may only be January, but cj’s production calendar is already heating up.

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Mobile vs. Desktop: Are You Seeing Different Results?

by Benjamin Combs | January 10th, 2017

google-serp-faqsDuring a keynote from Google at a recent conference in Las Vegas, a rep stated that they will be separating their mobile index from their desktop index. This means you will see different results depending on which device you use to perform a query. Google has also said that the mobile index will be the primary index, and it will be the fresher of the two (meaning it will see updates more quickly). Now that Google has made this announcement official, what does this mean for you?

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December spending: Keep it or kill it?

by Laura Hudson | December 8th, 2016

istock_000010862514illustra_santa_suitcase_airport_airplane_map_sit_hiresRumor and folklore say that calls are terrible in December and we should all just save our money. Everyone is travelling and holiday planning, throwing off all our routines. Data warriors that we are, we did some comparing to discover just how true or false the tall tale is.

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