Book Your 2017 Shoot Today!

by Mike Hoffman | January 17th, 2017

cjVideoImagewithPlayButton2With a new year comes new resolutions. And while you may never get around to cleaning out your garage, you shouldn’t put off planning your firm’s 2017 creative needs any longer. As you can see in this video from our producers, it may only be January, but cj’s production calendar is already heating up.

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Mobile vs. Desktop: Are You Seeing Different Results?

by Benjamin Combs | January 10th, 2017

google-serp-faqsDuring a keynote from Google at a recent conference in Las Vegas, a rep stated that they will be separating their mobile index from their desktop index. This means you will see different results depending on which device you use to perform a query. Google has also said that the mobile index will be the primary index, and it will be the fresher of the two (meaning it will see updates more quickly). Now that Google has made this announcement official, what does this mean for you?

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December spending: Keep it or kill it?

by Laura Hudson | December 8th, 2016

istock_000010862514illustra_santa_suitcase_airport_airplane_map_sit_hiresRumor and folklore say that calls are terrible in December and we should all just save our money. Everyone is travelling and holiday planning, throwing off all our routines. Data warriors that we are, we did some comparing to discover just how true or false the tall tale is.

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Google Hits the Real Time!

by Benjamin Combs | October 3rd, 2016

hiresAfter a long wait, Google is finally updating their search algorithm. It’s true! The Penguin 4.0 algorithm has been released! But now, instead of periodically refreshing data, updates are being made in real time! So, you’re probably wondering what this means for you. Ultimately, the change will prove to be a good one, but you may experience a bumpy ride during the rolling out phase.

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Pokémon Go: Still Going

by David Rumsey | September 29th, 2016

pikachu-croppedCan you believe it’s already been three months since Pokémon Go first buzzed our phones? Neither can we.

When this record-breaking game premiered in July, we were quick to support our clients’ efforts to find marketing opportunities based on its exploding popularity. Because this unique mobile app caused a significant number of accidents, our top recommendation for personal injury law firms was to provide safety tips for gamers in their respective markets. That recommendation still stands.

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Why We Ask? What We Learn?

by Arnie Malham | September 27th, 2016

ArnieOneShotFive years ago, in the spring of 2011, the agency started asking for feedback from its clients via the following question: “Balancing the agency’s history of accomplishment for your firm with our work over the past 90 days, how happy are you with the agency’s efforts in helping you grow your brand and your business?”

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Lower Gas Prices Impacting Personal Injury Law

by Jenny Madison | September 22nd, 2016

at the gas station

You know that glorious moment when you hear the gas pump click off and you find out you were able to fill your tank for under 20 bucks? Well, that’s an experience that more drivers have been able to appreciate since gas prices have dropped around $1.30 a gallon from two years ago. The cheaper gas equates to more drivers on the road and more money in people’s pockets.

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Is 2017 Really a 53 Week Year?

by Bonnie Rothenstein | September 20th, 2016

2017-broadcast-calendarSo you think you have a pretty good understanding of the calendar. 365 days, 52 weeks and each month begins on the 1st. And then you step into the media world and we tell you that the broadcast month of April actually started on Monday, March 28. Have we lost our minds?

To dig a little deeper, the months are further divided into quarters. There are 4 quarters throughout the year, each consisting of 3 months and 13 weeks. Typically each quarter consists of a five-week month and two four-week months.

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No Fee Guarantee Is Alive and Well!

by Jimmy Bewley | September 14th, 2016

NFG Template OriginalIt’s been well over a year since we shared any news about the No Fee Guarantee®—too long for something with so much significance in our legal marketing world. Our last post was about the trademark meeting federal requirements to be classified as “Uncontestable,” a status that makes the burden of proof for anyone wanting to challenge the trademark extremely high and unlikely. We also shared the news that we were approaching the 200-mark in the number of law firms we’ve successfully stopped from using No Fee Guarantee or similar language we felt infringed on our intellectual property rights.

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104 Days until (Broadcast) 2017! cj’s Annual Placement Process

by Darron McKnight | September 13th, 2016

Two houses, one framed and one finished sit unoccupied with a large red dumpsterIt’s September. Many people are thinking about their holiday plans for 2016. Meanwhile, your media team can tell you that Thanksgiving 2017 is on November 23 and Christmas 2017 is the last Monday in December. We are currently on step 12 (of 26) in the Annual Buy Process. We started working on this in late July with the goal of all schedules being placed by early December.

Building a Media House

We spend time in the summer laying the foundation for solid buys for the next year. (more…)

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