Closed Captioning Opens New Possibilities
August 27th, 2015
Personal injury lawyers are in the people-helpin’ business. By extension (I’m proud to say), so are we! As an ad agency that exclusively represents personal injury law firms, our commercials speak to people from all walks of life. But for some reason, we’ve been under-communicating with one segment of the population.
That’s about to change.
26 Steps to Greatness: cj’s Annual Placement Process
August 20th, 2015
Part 6 of a multi-part series on “Going Behind the Media Curtain”
We told you that it’s all about the calls. We showed you what we do when calls are low.
Rewind for a second. We keep mentioning making revisions to help your calls, but to revise something, you need an original. Where does the original come from?
Oh, we have a process for that.
Fear Trigger in Advertising
August 19th, 2015
The emotion of fear (specifically fear of loss) is a key driver in human decision making. In fact, many studies suggest that loss aversion is twice as powerful as the pleasure of gain.
Here in Creative Services, we’ve read the research that substantiates fear’s powerful grip, and the data we’ve tracked from our fear-inspired spots corroborates those findings. When one of our most tenured clients gave us the idea to fuse the credibility of testimonials with fear-based messages, we didn’t flinch.
Respect for AT&T’s PSA
August 11th, 2015
As an ad agency that exclusively serves personal-injury law firms, it’s part of our job to celebrate our own work. (Always be sellin’!) But as advertising enthusiasts, we’re also happy to applaud great commercials, no matter who created them.
Well today, we’re giving a tip o’ the hat to “It Can Wait,” AT&T’s new buzz-worthy PSA campaign about distracted driving. The spots portray a series of harmless moments leading up to violent distracted-driving crashes.
August 6th, 2015
There are two major categories when it comes to leads: marketing and non-marketing.
Marketing leads are leads that are generated specifically by the money spent on advertising opportunities. These are the types of leads that we work to produce for you through TV, Web, Outdoor, YP, etc.
Non-Marketing leads are, in short, leads generated as a result of great customer service.
From Soaps to Judge Shows: How the Daytime Lineup Changes
August 4th, 2015
TV began with only a few networks, slowly picked up with Cable TV, and now with digital options, we have endless alternatives for viewing programs. As for the big networks, ABC, NBC, and CBS have traditionally aired mainly news, soaps, and stimulating talk shows in daytime.
In recent years, major changes occurred in the daytime landscape, with seasoned talk shows and soap operas leaving the airwaves. Perennial favorites, such as “Oprah,” “One Life to Live” and “Guiding Light,” ended their long runs, leaving major holes to fill in the daytime lineup. There were a lot of factors that led to these programs’ demise, such as financial concern, bad management, and creative bankruptcy. Some say that the causes of the daytime change are rooted in the shifts in our culture. It was like a changing of the guard—with talk shows, judge shows, game shows, and celebrity-hosted shows filling their void.
Autonomous Car Involved in First Injury Accident
July 30th, 2015
It had to happen eventually, and last week, it finally did.
For the first time ever, a self-driving vehicle was involved in an accident that resulted in bodily injuries. Both drivers and two passengers suffered whiplash and other soft tissue damage when a Google prototype vehicle was rear-ended by a human-driven car.
Though the injuries to the motorists fortunately were minor, the implications for the legal community were huge.
Keeping the SPOTlight on Your Calls
July 28th, 2015
You flew to Nashville and worked with our Creative Services team to produce a set of memorable direct response TV commercials that are meant to encourage injured people to call your firm. Your Client Services team decided which commercials to traffic for each of the stations that your Media Buyer bought media time on. All the commercials have been sent to the stations by our Traffic Managers and are ready to air. And if you’re watching at the right times, you just might see yourself on TV. Calls seem to be coming in and cases are getting signed, which tells us that your new commercials are working. But, how can we prove that these commercials really work?
Programmatic: A New Approach to Media Buying
July 23rd, 2015
There’s a new buying strategy taking the media world by storm. It’s called programmatic buying. I’m sure you’re intrigued to learn all about it. I know I was curious, especially since I’ve been struggling to even spell the term correctly.
In simple terms, programmatic buying allows technology and computer software to schedule and place TV, Radio, print, and out-of-home advertising spots. It basically automates the entire buying process.
Bulletin, Big Boy Board, Poster Blast: Defining Outdoor Strategies
July 9th, 2015
How do you know when outdoor is right for your brand? And then how do you know what to buy? Like the answer to almost every question asked, the answer is “it depends.” It depends on how your TV budget looks. It depends on what kind of outdoor is available in your market. It depends on how established your brand is in the marketplace. There are many variables to deciding what to buy, but we’re here to help. And this post will give you a quick overview of cj’s outdoor thoughts.