Use Your Best Discretion – Buys Built to Build Your Brand

by Darron McKnight | May 23rd, 2016

poker-game-264599_1280Your cj Media team takes a lot of pride in building schedules that make your phone ring. Our Direct Response (DR) buys have been proven to generate calls for our clients. Your phone has been ringing off the hook for a while. You own daytime TV, but want to continue to increase your share of voice. So what’s the next step?

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The Endless TV Buffet

by Bonnie Rothenstein | May 6th, 2016

TVThe days of having only a few channels and no remote is long over. Now the options seem endless. The options range from over-the-air, cable, satellite and alternatives like Apple TV and Roku. What are they and what do we recommend?

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Geofencing: Is it Right for Lawyers?

by bcombs | April 28th, 2016

Geofencing_Medium

Lately, we’ve been fielding a ton of inquiries from our clients about geofencing, a location-based digital marketing tool that sends advertisements to cellular and web-connected devices in a narrowly defined geographic area.

Some digital marketers claim this technology will change the way businesses market online. But what about the way personal injury attorneys market themselves online?

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Lawyer Commercial Picking Up Steam

by David Rumsey | April 26th, 2016

Train 4Every year, we make a variety of templates that lawyers can use in their advertising arsenal. But we always save a little creative juice for one project that will give our clients an edge, create some buzz, and most importantly, make that mother-lovin’ phone ring.

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The Olympics Aren’t So Golden

by Lee Sparrow | April 21st, 2016

A collection of hands reach toward a central goal before a sporting event.As you’re likely aware, the 2016 Summer Olympics will take place from August 5-21 in Rio de Janeiro,  Brazil.  Millions will be tuning in to see if Michael Phelps can make a strong return to the pool after a short stint in retirement, or to see if the Women’s National Soccer Team can win a gold medal after their World Cup dominance.  But who will those viewers be and would your firm gain from targeting them?

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The Proof Part 3: Apocellipses!

by Jenny Madison | April 15th, 2016

4367768900_c1f0ba1a93_nIn the first two posts of our multi-part proofing series, we shared proofreading techniques and the various misuses of the comma. Exciting stuff, huh? Well, maybe not to everyone, but it goes without saying that grammar mistakes distract from your intended messages and can make your brand appear lax in the details department. And we just can’t have that!

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Political – 2008, 2012, and 2016 – What should we do?!

by Caitlin Zarrella | March 31st, 2016

US Flag & Statue of Liberty

It’s that time again, election time. With new presidential candidates comes new presidential campaigns. And with new presidential campaigns comes a whole bunch of money spent on political commercials. This year it is expected presidential ad spending will reach or exceed $11.4B, with the bulk of that being spent on TV advertising.

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Media 101

by Jenny Druckenmiller | March 16th, 2016

books_lined_up_iStock_000008605113LargeThe media team has been blogging for a while now. Sometimes we may speak in media tongue. So what does it all really mean? It might help to explain some of this media jargon.

Below I have included some of the most commonly used words in the Media Department. These are just some of the basics. Don’t worry, I’m not going to bore you with the math behind the scenes.

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