Keeping the SPOTlight on Your Calls
July 28th, 2015
You flew to Nashville and worked with our Creative Services team to produce a set of memorable direct response TV commercials that are meant to encourage injured people to call your firm. Your Client Services team decided which commercials to traffic for each of the stations that your Media Buyer bought media time on. All the commercials have been sent to the stations by our Traffic Managers and are ready to air. And if you’re watching at the right times, you just might see yourself on TV. Calls seem to be coming in and cases are getting signed, which tells us that your new commercials are working. But, how can we prove that these commercials really work?
Programmatic: A New Approach to Media Buying
July 23rd, 2015
There’s a new buying strategy taking the media world by storm. It’s called programmatic buying. I’m sure you’re intrigued to learn all about it. I know I was curious, especially since I’ve been struggling to even spell the term correctly.
In simple terms, programmatic buying allows technology and computer software to schedule and place TV, Radio, print, and out-of-home advertising spots. It basically automates the entire buying process.
Bulletin, Big Boy Board, Poster Blast: Defining Outdoor Strategies
July 9th, 2015
How do you know when outdoor is right for your brand? And then how do you know what to buy? Like the answer to almost every question asked, the answer is “it depends.” It depends on how your TV budget looks. It depends on what kind of outdoor is available in your market. It depends on how established your brand is in the marketplace. There are many variables to deciding what to buy, but we’re here to help. And this post will give you a quick overview of cj’s outdoor thoughts.
EXP Shooting Tips Part 4: B-Roll
July 2nd, 2015
Here at cj, we take pride in telling the stories of our clients. Whether capturing their client testimonials or staff interviews, storytelling is at the heart of what we do here in Creative Services.
Although the spoken word is a great way to deliver important brand messaging, one of the most effective methods for storytelling is showing the story. (more…)
Putting Cost Per Lead in Perspective
June 30th, 2015
“Everything in life has its price.” – Paulo Coelho, The Alchemist
For each of you, there are currently cases in your pipeline that came to you virtually free: a past client referral, a favor from a fellow attorney, a paralegal’s sister. These can fuel incredible growth for your firm, but for most of you, there’s not enough of these to make your dreams come true.
On the Horizon: Pay Per Inquiry
June 25th, 2015
Pay Per Inquiry (PPI) opportunities may be just around the corner. As mentioned in Media Buyer Lee Sparrow’s blog, “Print – Time of Death: 2015”, as print ad revenues continue to decline, we’re jumping on this as an opportunity to create a more robust pay per inquiry model.
We have active PPI campaigns with one yellow page publisher, Hibu (formerly Yellowbook). We have also participated in various newspaper PPI opportunities. Though the previous opportunities didn’t bring through-the-roof call volume, when you’re paying per inquiry, where’s the downside?
Don’t Let Your Image Get Outdated – Keep Creative Fresh
June 23rd, 2015
“You will never get a second chance to make a first impression.” – Will Rogers
We have all heard about the importance of a first impression. This could be true for a job interview, a new client intake, or something as simple as meeting a new coworker. The truth is, we all make decisions based on first impressions, and we make those decisions quickly. Some studies have even shown that we make big decisions about other people within thirty seconds of meeting them.
The Value of Values
June 19th, 2015
Once I realized it, it was obvious.
Everything I’d ever read about developing core values was wrong.
Until now, I’d been told that the standard way to develop core values was this:
- Identify the people in the company who are best at their jobs.
- Write down the words that best describe these people.
- Use those words as the text for your core values. That is the textbook way to do it, and that’s the way we did it for every MLG company.
Crumley Roberts – Greg Jones Law Q&A
June 18th, 2015
In late 2014, Crumley Roberts agreed to take over the Greg Jones Law brand in Wilmington, North Carolina. While intake and management is now handled out of Crumley Roberts’ main office in Greensboro, the change is virtually invisible to the Wilmington market, with TV spots and online presence remaining Greg Jones Law. We recently spoke with Chris Roberts about the assimilation.
What first attracted you to the Greg Jones opportunity? (more…)
Check 1,2 – Media’s Monthly Invoicing Process
June 16th, 2015
Part 5 of a multi-part series on “Going Behind the Media Curtain”
In 2014, cj placed over $26 million in television ad buys. Over 1.1 million spots were purchased.
TV stations are great and all, but surely not all of those 1.1 million spots ran correctly. How do we make sure you are getting your money’s worth and the stations are being held accountable for running your spots correctly?