Why People DON’T Call Lawyers
February 19th, 2015
To a bunch of direct-response advertisers like us, there’s no sweeter sound than that of a ringing phone. When our clients are getting calls, it means our commercials are working, and people are getting the legal help they need.
To make sure we’re producing every call we can, we’ve spent thousands of collective hours honing our understanding of why accident victims call lawyers. So we were pretty excited when Mr. Carter Mario of Connecticut hipped us to an ongoing blawgosphere discussion about the opposite, but equally relevant topic: why people DON’T call lawyers.
True to the spirit of the cj Advertising family, when we get a hold of something good, we’re always happy to share. Relax. It has nothing to do with a negative perception of lawyers. Read on.
Station Disputes: What are they and how does cj handle them?
February 10th, 2015
Part 1 of a multi-part series on “Going Behind the Media Curtain”
The arguing, the negotiating, the fighting… Can’t we all just get along?
The term “station dispute” refers to what is actually a carriage dispute—when the carrier of your television feed disputes the cost of that feed with the creator of the content. In simpler terms: your cable or satellite company pays the networks to carry their programming, and when the time comes to renew the contract, the two companies argue over the cost.
February 5th, 2015
Imitation is sometimes considered the highest form of flattery, but when applied to trademarks, this couldn’t be further from the truth. Not long after the “No Fee Guarantee” first went live on Bill Berg’s spots in January 2008, word spread quickly through the legal community, and copycats were aplenty. Seven years later, our enforcement efforts are still going strong.
Inspired by collaboration with Bill Berg, the “No Fee Guarantee” was born as a unique and distinctive way to market a “no win, no fee” arrangement. Right from the start, we felt we had something special—something that needed protection from competitors to maintain a marketing advantage for our clients using the “No Fee Guarantee.” Within a few weeks of Bill Berg’s spots hitting the air in San Francisco, we filed for federal registration as a trademark. The process wasn’t easy, and it took a lot of time, effort, and legal maneuvering to achieve our goal, but we received our first of two federal trademark registrations on January 19, 2010. The first registration was in the “Legal Services” category, and the second was in “Advertising Services.” From that point on, we geared up, got aggressive, and went “infringer hunting.” (more…)
Best Super Bowl Ad of 2015
February 3rd, 2015
This post was written by Megan Hayes, Producer at cj Advertising.
This year’s Super Bowl commercials taught us a few things: Puppies are still advertising gold, Kim Kardashian actually has a sense of humor, and Marcia Brady gets extremely cranky when she’s hungry.
But wedged in between flying pigs, cute dads, and sexy cars, was a powerful PSA that made a significant impact on many of us in Creative Services.
PSA From the NFL: It’s Up To Us To Listen
William Mattar – Community Involvement Q & A
January 27th, 2015
Since 1990, William Mattar Law Offices have been helping the people of New York get their lives back on track after an accident. In that time, William Mattar has become a fixture in Buffalo and beyond, not just for his memorable phone number and taglines, but for how the firm gives back to the communities it serves. We spoke with William about the firm’s various initiatives and how they tie together.
When and how did you decide that involvement in your community was important to the firm?
Supporting our community is a very important part of “The Mattar Way.” This guiding principle behind the firm upholds the following promises: Together Serve our Clients, Support our Colleagues, Love our Families, Support our Community. As a firm, we live this every day through our community involvement.
How do you decide what efforts to get involved in? Do you research and seek opportunities or do people come to you?
We receive many requests from organizations in the community. We have a Community Service Committee at the firm that handles many of the
decisions on which efforts we will support during the year. We also have many employees who are involved in various community organizations, and we are often able to assist with their efforts as well.
What are you most excited about currently? (more…)
Behind the Media Curtain: Media Team Processes Explained
January 23rd, 2015
This multi-part series will explain how the cj media team gets things done.
With over 160 processes in the media department, if you’ve got a request, question, or issue, chances are we’ve got a process for it.
Low calls this week? Got it.
Stations fighting with carriers? This one too.
Pay per inquiry? Yep.
Stations offering packages? Check this as well.
Our processes range from the mundane, such as requesting credit with new stations, to the unlikely but important handling of local events and disasters.
In an effort to be more transparent, Angel (Director of Media Services), Darron (Manager, Local Media), and I (Media Project Manager) will be explaining our processes in an upcoming series of blogs. We’re pulling back the media curtain so the great and powerful Oz can be revealed.
Stay tuned! This is guaranteed to be exciting.*
*Disclaimer: Excitement is a feeling based purely on personal preference. cj, the media team, Angel, and/or Arnie are not responsible for any lack of excitement over the processes produced by the media team.
January 7th, 2015
Quality Brand = (Who You Are + Projected Image) x Sustainable Success
What is it?
Have you earned it?
At this moment in time, do you have it?
A recent review of Forbes’ listing of “The World’s Most Valuable Brands 2014” revealed that none of you are on it… yet.
The top 10 were Apple, Microsoft, Google, Coca-Cola, IBM, McDonald’s, GE, Samsung, Toyota, and Louis Vuitton. Of the top 100, I dare to say, there’s not one brand you haven’t heard of, and there’s not one that hasn’t been around for a very long time.
Even in today’s fast-paced, what-have-you-done-for-me-lately, look-at-me world, I found no listing of top brands where a “new brand” made the rankings. This finding confirms my core belief that brand is not about your big budget, your hot new slogan, your brilliant new ad, or even your recent results in the courtroom (shocker). (more…)
Remarketing: Second Chance Conversions
December 11th, 2014
cj Interactive’s main objective is to capture qualified leads, drive them to your website, and convert them. We have proven success in driving unique (new) visitors to your website, but what happens to the visitors who view your site and don’t convert? To maximize all conversion opportunities, we need to re-capture these lost leads. What’s the best, most cost effective way to do that? Remarketing.
What is remarketing?
Remarketing reintroduces your brand and services to former website visitors and gives you a second chance to convert them. Remarketing ads target people who have visited your site with custom ads based on their browsing habits and specific to the content they viewed on your website. After leaving your site, these granular, targeted ads will appear in front of users while browsing other popular Google Partner websites, such as CNN, ESPN, and more. Think of remarketing ads as walking billboards that follow qualified visitors, reminding them of your brand and services.
Example: Workers’ Comp Lead (more…)
Sending Spots to Stations: Why, How, and How Much
November 4th, 2014
This post was written by Tim Vincent, Engineer – Video & Production.
Sending lawyer commercials to television stations and cable companies is a hot topic among cj clients—understandably. In recent years, the cost and scope of this part of the advertising puzzle has flared up to become a significant line item in a given budget. Things have settled down a bit, but it’s still a fluid situation. Hopefully this post will offer some insight into what happens when a commercial spot goes out into the world.
Early Bird Special for January & February
September 18th, 2014
For Creative Services, the past year has been one of our busiest ever. We’ve done 27 shoots, for 24 clients, and produced nearly 400 commercials and Web videos! It has taken some careful planning in order to pull it off, and even then, our dance card got pretty crazy.
To ensure we’re able to accommodate everyone’s needs in 2015, we’re getting an early jump on the coming year. As we start filling up our calendar, we have a special offer for firms who book now for studio shoots in January or February of 2015.