William Mattar – Community Involvement Q & A

by Richmond Williams | January 27th, 2015

Since 1990, William Mattar Law Offices have been helping the people of New York get their lives back on track after an accident. In that time, William Mattar has become a fixture in Buffalo and beyond, not just for his memorable phone number and taglines, but for how the firm gives back to the communities it serves. We spoke with William about the firm’s various initiatives and how they tie together.

When and how did you decide that involvement in your community was important to the firm?
Supporting our community is a very important part of “The Mattar Way.” This guiding principle behind the firm upholds the following promises: Together Serve our Clients, Support our Colleagues, Love our Families, Support our Community. As a firm, we live this every day through our community involvement.

How do you decide what efforts to get involved in? Do you research and seek opportunities or do people come to you?
We receive many requests from organizations in the community. We have a Community Service Committee at the firm that handles many of the
decisions on which efforts we will support during the year. We also have many employees who are involved in various community organizations, and we are often able to assist with their efforts as well.

What are you most excited about currently? (more…)

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Behind the Media Curtain: Media Team Processes Explained

by Laura Hudson | January 23rd, 2015

This multi-part series will explain how the cj media team gets things done.

With over 160 processes in the media department, if you’ve got a request, question, or issue, chances are we’ve got a process for it.

Low calls this week? Got it.
Stations fighting with carriers? This one too.
Pay per inquiry? Yep.
Stations offering packages? Check this as well.

Our processes range from the mundane, such as requesting credit with new stations, to the unlikely but important handling of local events and disasters.

In an effort to be more transparent, Angel (Director of Media Services), Darron (Manager, Local Media), and I (Media Project Manager) will be explaining our processes in an upcoming series of blogs. We’re pulling back the media curtain so the great and powerful Oz can be revealed.

Stay tuned! This is guaranteed to be exciting.*

*Disclaimer: Excitement is a feeling based purely on personal preference. cj, the media team, Angel, and/or Arnie are not responsible for any lack of excitement over the processes produced by the media team.

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Brand Success

by Arnie Malham | January 7th, 2015

Quality Brand = (Who You Are + Projected Image) x Sustainable Success

What is it?
Have you earned it?
At this moment in time, do you have it?

A recent review of Forbes’ listing of “The World’s Most Valuable Brands 2014” revealed that none of you are on it… yet.

The top 10 were Apple, Microsoft, Google, Coca-Cola, IBM, McDonald’s, GE, Samsung, Toyota, and Louis Vuitton. Of the top 100, I dare to say, there’s not one brand you haven’t heard of, and there’s not one that hasn’t been around for a very long time.

Even in today’s fast-paced, what-have-you-done-for-me-lately, look-at-me world, I found no listing of top brands where a “new brand” made the rankings. This finding confirms my core belief that brand is not about your big budget, your hot new slogan, your brilliant new ad, or even your recent results in the courtroom (shocker).  (more…)

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Remarketing: Second Chance Conversions

by Amie Adkins | December 11th, 2014

cj Interactive’s main objective is to capture qualified leads, drive them to your website, and convert them. We have proven success in driving unique (new) visitors to your website, but what happens to the visitors who view your site and don’t convert? To maximize all conversion opportunities, we need to re-capture these lost leads. What’s the best, most cost effective way to do that? Remarketing.

What is remarketing?

Remarketing reintroduces your brand and services to former website visitors and gives you a second chance to convert them. Remarketing ads target people who have visited your site with custom ads based on their browsing habits and specific to the content they viewed on your website. After leaving your site, these granular, targeted ads will appear in front of users while browsing other popular Google Partner websites, such as CNN, ESPN, and more. Think of remarketing ads as walking billboards that follow qualified visitors, reminding them of your brand and services.

Example: Workers’ Comp Lead  (more…)

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Sending Spots to Stations: Why, How, and How Much

by Creative Services | November 4th, 2014

This post was written by Tim Vincent, Engineer – Video & Production.

Sending lawyer commercials to television stations and cable companies is a hot topic among cj clients—understandably. In recent years, the cost and scope of this part of the advertising puzzle has flared up to become a significant line item in a given budget. Things have settled down a bit, but it’s still a fluid situation. Hopefully this post will offer some insight into what happens when a commercial spot goes out into the world.


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Early Bird Special for January & February

by Bill Filipiak | September 18th, 2014

For Creative Services, the past year has been one of our busiest ever. We’ve done 27 shoots, for 24 clients, and produced nearly 400 commercials and Web videos! It has taken some careful planning in order to pull it off, and even then, our dance card got pretty crazy.

To ensure we’re able to accommodate everyone’s needs in 2015, we’re getting an early jump on the coming year. As we start filling up our calendar, we have a special offer for firms who book now for studio shoots in January or February of 2015.

Here ‘tis:


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Google Pigeon and your Local Search Rankings

by Sarah Kuhl | September 16th, 2014

You may have noticed some changes to your local search engine results lately. That’s because Google recently released their Pigeon update to help increase the relevancy and accuracy of its local search results. This new update places less emphasis on Google’s own local listings by allowing users to access content from other local directory sites, such as Yelp, Urbanspoon, and TripAdvisor. Not only will this update impact the way you are appearing in Google’s Web search results, but in Google Maps as well. Additionally, this update aims to improve Google’s distance and location ranking parameters.

What does the Pigeon update mean for you? (more…)

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Testimonial Shooting Tips Part II: The Story

by David Rumsey | September 11th, 2014

At Creative Services, we pride ourselves on our ability to produce outstanding testimonials for law firms. But if  you MUST shoot your own testimonials in between our scheduled visits, please watch our two-part video series that’s packed with our best production techniques. After all, wouldn’t it be a tragedy if your client testimonials went to waste because they weren’t shot properly?

In Part I, we shared the technical dos and don’ts. Now, let’s move on to the heart of client testimonials: the story. Take a look at our latest VLOG, Testimonial Shooting Tips Part II: The Story.








Remember, our team loves to shoot all of your videos, but when you have a particularly impressive story to capture when we’re not around, we hope you’ll refer to our shooting tips to help you get the most out of those moments. You shoot. We’ll edit.

If you have any questions about how our team can assist you with your client testimonials, e-mail Production – EXP Manager, Drew Williams, at dwilliams@cjadvertising.com.

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Better than Evernote®

by Richmond Williams | September 9th, 2014

Information SharingIn the past several months, as we revamped our cj Client Services team and created more direct interaction between you and each department, we decided our BHAG is to be the best source of market, industry, and firm knowledge for our clients and the agency.

To reach toward that goal, you’ll notice that each month, we share a multi-faceted Excel file we simply call the marketing worksheet.  I know – this banal name has already got you excited, but it belies the powerful contents it holds.

No more scrambling through old emails or files you inherited when someone left the firm.  Our goal is to have one spot where you and anyone at cj can quickly grab relevant information …and have all of us looking at the same info.

The Market Tab

This is the core of the marketing worksheet and where we started early last year.  The calendar format allows us – and you – to quickly glance vertically to do two things: (more…)

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Woods & Woods – Veterans Benefits Q & A

by Richmond Williams | September 5th, 2014

What led the firm to start advertising for veterans benefits cases?
Prior to June 2007, you generally could not get paid for representing a veteran. I represented many veterans for free because I hated to turn them away. The law changed in 2007 to allow lawyers to get paid. When we announced we were representing veterans, the support from our cj brothers and sisters was great.

What were some unexpected obstacles along the way? What were some “a-ha moments”?
The biggest obstacles are the long delays – it usually takes three years from when we start representing a veteran to get paid. Another big obstacle has been, and continues to be, the constant changes in Veterans Affairs law, which forces us to continually modify our systems. In fact,
the “a-ha moment” was when we realized that the change would never stop. It is not possible to overstate Needles’ contribution to our success. We started with our Social Security checklist and have made many changes along the way. (more…)

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