EXP Shooting Tips Part 4: B-Roll
July 2nd, 2015
Here at cj, we take pride in telling the stories of our clients. Whether capturing their client testimonials or staff interviews, storytelling is at the heart of what we do here in Creative Services.
Although the spoken word is a great way to deliver important brand messaging, one of the most effective methods for storytelling is showing the story. (more…)
Putting Cost Per Lead in Perspective
June 30th, 2015
“Everything in life has its price.” – Paulo Coelho, The Alchemist
For each of you, there are currently cases in your pipeline that came to you virtually free: a past client referral, a favor from a fellow attorney, a paralegal’s sister. These can fuel incredible growth for your firm, but for most of you, there’s not enough of these to make your dreams come true.
On the Horizon: Pay Per Inquiry
June 25th, 2015
Pay Per Inquiry (PPI) opportunities may be just around the corner. As mentioned in Media Buyer Lee Sparrow’s blog, “Print – Time of Death: 2015”, as print ad revenues continue to decline, we’re jumping on this as an opportunity to create a more robust pay per inquiry model.
We have active PPI campaigns with one yellow page publisher, Hibu (formerly Yellowbook). We have also participated in various newspaper PPI opportunities. Though the previous opportunities didn’t bring through-the-roof call volume, when you’re paying per inquiry, where’s the downside?
Don’t Let Your Image Get Outdated – Keep Creative Fresh
June 23rd, 2015
“You will never get a second chance to make a first impression.” – Will Rogers
We have all heard about the importance of a first impression. This could be true for a job interview, a new client intake, or something as simple as meeting a new coworker. The truth is, we all make decisions based on first impressions, and we make those decisions quickly. Some studies have even shown that we make big decisions about other people within thirty seconds of meeting them.
The Value of Values
June 19th, 2015
Once I realized it, it was obvious.
Everything I’d ever read about developing core values was wrong.
Until now, I’d been told that the standard way to develop core values was this:
- Identify the people in the company who are best at their jobs.
- Write down the words that best describe these people.
- Use those words as the text for your core values. That is the textbook way to do it, and that’s the way we did it for every MLG company.
Crumley Roberts – Greg Jones Law Q&A
June 18th, 2015
In late 2014, Crumley Roberts agreed to take over the Greg Jones Law brand in Wilmington, North Carolina. While intake and management is now handled out of Crumley Roberts’ main office in Greensboro, the change is virtually invisible to the Wilmington market, with TV spots and online presence remaining Greg Jones Law. We recently spoke with Chris Roberts about the assimilation.
What first attracted you to the Greg Jones opportunity? (more…)
Check 1,2 – Media’s Monthly Invoicing Process
June 16th, 2015
Part 5 of a multi-part series on “Going Behind the Media Curtain”
In 2014, cj placed over $26 million in television ad buys. Over 1.1 million spots were purchased.
TV stations are great and all, but surely not all of those 1.1 million spots ran correctly. How do we make sure you are getting your money’s worth and the stations are being held accountable for running your spots correctly?
The Proof: Techniques for Proofreading
June 11th, 2015
This is the Creative Services blog series, The Proof, where we’ll share writing tips for lawyers.
Each time your firm releases a blog, a marketing e-mail, or even a post on social media, you have an opportunity to make a great impression. There is one sure way to do that every time: proofread!
Not just for word nerds
YourBrand.sucks: How to handle the new .sucks domain extension
June 9th, 2015
You may have heard the news that the Internet Corporation for Assigned Names and Numbers (ICANN) has approved several hundred new gTLDs. A gTLD is a generic Top-Level domain (also commonly referred to as a TLD) such as a .com, .org, or .net. Some of these freshly added gTLDs like .sky, .garden, or .bloomberg have no impact on your brand whatsoever.. But one that has been causing some concern and mild panic attacks is the “.sucks” gTLD.
EXP Shooting Tips Part 3: Community Events
June 4th, 2015
At cj Advertising, the law firms we represent are famous for being leaders in their respective communities. They organize their own charitable initiatives and support a bevvy of existing non-profits across the nation.
Anytime one of our law firms participates in an important community event, we want our EXP cameras there rolling. The video footage creates great PR for everyone involved, and we can use the video in numerous advertising platforms down the road.