SSDI Paid Leads
November 26th, 2013
We all know the world of SSDI is changing every day. With the trend of purchasing leads becoming increasingly popular, we decided to take a look at the raw data. Here are the cold, hard, facts:
*Case study based on 100 branded leads and 100 paid leads.
Avg. Branded Sign-Up Ratio – 24%
Avg. Paid Lead Sign-Up Ratio – 9%
Firms used in calculations: FST, RHS, CRL/CRL partner markets
*Case Study Based on a $60 cost per branded call, and $30 cost per Paid Lead.
While we do believe paid leads can be an effective supplement to your caseload, it’s clear that brand generated leads are higher quality.
What are some of the issues with paid leads? First, most paid lead vendors don’t guarantee contact causing frustration for your firm to track them down. Second, paid leads often include a high percentage of SSI and initial app claims, both of which are lower value than a SSD denial case.
Brand generated leads are reaching out to your firm, putting trust in your system that you can get them what they deserve. Paid Leads can be used as a supplemental lead supply, but dollars spent here should never be used to replace or outgrow brand generated leads.
If you’d like to discuss re-allocating some of your Paid Lead budget back to branded dollars, or have any questions, please contact SSD Strategist, Richmond Williams.
Nineteen Years…don’t they go by in a blink? Not really!
November 20th, 2013
60 brands supported, 2M leads, $300 million invested in advertising, and the recovery of a few billion dollars by clients has likely made us all older, busier, and in some cases flat worn out. But it has also brought us and our teams a wealth of opportunity, experience, and success!
I, for one, am extremely grateful for all the side effects on both sides of the equation. The byproducts of starting, running, and growing great businesses and the connected relationships, families, and memories can’t be described in any way other than remarkable.
Remarkable that J. Marshall Hughes’s simple question about finding a better way to place and track advertising results launched the whole story. Thank you, J. Marshall.
Remarkable to see the growth of a small law firm in Alameda run by a hippie named Bill Berg, who is now the largest personal injury firm in Northern California. Thank you, Bill.
Remarkable that Bob Crumley (and his bride) saw a vision of the largest personal injury law firm in the Carolinas, while barely signing five cases a week and with two young daughters sleeping under the desks at his office long after the workday was over. Thank you, Bob and Teresa.
Remarkable that so many great personal injury brands have grown, that so many extraordinary relationships have formed between firms, and that so many lives and paths have been altered forever. But enough of memory lane…
What will the next year or twenty hold for all of us? What will the headlines be in 2014, 2019, and 2034 (if you dare)?
Freaky, right? Hard to imagine? For some yes, for others… maybe not.
Here’s my vision….
In 2014, expect a continuance of our Data Driven Marketing Strategy, Unparalleled Client Collaboration, and Constant Delivery of Proven Business Strategies for our firms. Know that our great creative and interactive innovation will continue to drive your firm forward.
In 2019, know that we will continue providing advantages for your firm as our team will be focused on delivering the highest level of consulting possible for whatever the ever-changing marketplace throws at our group. We are gearing ourselves now to provide “ninja-like” execution on ideas that will be rapidly tested, distributed, and executed by our firms. Bigger, smaller, or maybe exactly the same size, cj will be in high demand, as will our managed brands.
2034: Scotch anyone? Stay thirsty, my friends!
Negotiate to Win-Win
November 5th, 2013
On October 24, cj Media invited Belmont’s Dr. Susan Williams back to cj to lead our 3rd in-house Negotiation Seminar. Nineteen participants from 5 departments around MLG and cj attended this seminar that preaches negotiations that benefit both sides. Discussing options and building trust are two methods she teaches to ensure both parties have their interests met. The Harvard Negotiation principles Dr. Williams bases her seminar on benefit both personally and professionally. (more…)
Insurance Spoof Update: It Ain’t “One and Done”
October 18th, 2013
Do you know why insurance companies create entire campaigns around their signature characters instead of just one spot? Because variety and quality breed anticipation, leaving viewers wondering what they’ll come out with next. Think about it. If Progressive had only created one spot featuring Flo, it would have been nothing more than a momentary blip on the radar, forgotten as quickly as it appeared. Instead, they created dozens of spots, making Flo an icon and Progressive a household name. The result? More calls, more signups, and more dollars.
That’s why we created an entire insurance spoof campaign, because we knew that one spot wasn’t enough to make you stand out from your competition. Like all of our advertising efforts, our main goal with this campaign was to generate calls. However, a close second was to position your firm as the most trendy, innovative, and relatable in your market. You want your audience wondering what you’ll come out with next. Only the complete campaign accomplishes that.
As we’re gearing up to launch the second spot in a continuing series, contact us today to get on board while the getting’s good. You built up momentum with the first spot. Now it’s time to steamroll the competition.
Hummingbird: How Google’s New Search Algorithm Impacts You
October 17th, 2013
This blog post was written by Interactive Web Copywriter Reid Akins in collaboration with cj’s Search team.
Google just changed the search game again.
The company’s newest search algorithm, called Hummingbird, was announced on September 26, 2013, to coincide with the company’s 15th anniversary. Hummingbird is designed to give users faster and more relevant search results by changing the way Google interprets search queries and reads website content.
3 Ways Hummingbird is Changing SEO (more…)
It’s a Win for the Consumer…Really?
October 9th, 2013
There was an article posted on Forbes.com back in February that’s just now getting attention in the IP circles. It focused on a Wisconsin case dealing with keyword advertising where one firm bought another firm’s name in their PPC program that ended in a lawsuit. Sound familiar? All too familiar I’m afraid, but there was a twist. The plaintiff in this case did not sue under trademark law or the new theory of unjust enrichment; instead they used a Wisconsin statute concerning “publicity rights”. Publicity rights law protects individuals (names, images, etc.) from being used for commercial purposes with authorization. The plaintiff’s firm name was the last names of the three partners. As we already know, you can develop trademark rights in your last name and use those laws successfully to fend off infringers under certain criteria. Using publicity rights was odd strategy to say the least, and as you might expect, the plaintiff ended up on the losing side of the argument. If the action had been pursued under trademark law, I believe the outcome would have been totally different. (more…)
Frequently Asked Questions about Search Engine Results
October 3rd, 2013
This blog post was written by the cj Search Team.
In our post, “How Search Works,” we discuss search engine result pages (SERPs), how Google produces answers to user questions, and factors that determine where your website appears in the results.
If you read that post, you may have some questions about how your brand fits in the picture. Here are the answers to the four most common questions we receive about your search marketing strategy:
1.Aren’t all results the same?
No. Due to personalized results and other ranking factors of search algorithms, placement of any given website in the SERPs is always in flux.
Every day, search engines learn something new. According to Google Fellow Ben Gnomes, “16 to 20 percent of the search queries performed (each day) have never been asked before.”
This means that every day there are new opportunities for your site to rank for keywords that no one may have believed were relevant. Even familiar search terms can yield different results depending on who is doing the searching. It is part of our processes to monitor Google Webmaster Tools for these opportunities. We focus on opportunities that have relevance and volume.
2.What happens when I search to see where I rank?
When you search for yourself, Google takes into consideration your personal search history with a certain search phrase, such as “personal injury lawyer.” Depending on how you’ve interacted with the results in the past, the sites shown may differ from those shown to unique users—users who have never searched using the term or interacted with the websites in the SERP.
Example: You search “personal injury lawyer” and never click on a site.
Over time, Google will alter the SERP to show other sites on the first page because you never interacted with the first batch of sites. This also happens for sites you visit and immediately leave.
SERPs are based on a number of user-centric factors including, but not limited to:
- Geographical Location
- IP Address / MAC Address
- Sign-In Status
- Search Settings and History
- Term(s) Searched
3.How will I know where I rank?
We know high ranks on the SERP are important, and we understand your concerns with ranking well. In many cases, the terms optimized for you by the search team may differ from the ones you feel you should rank for.
We optimize for relevant keywords that have traffic. Often, there is a “sweet spot,” where a great keyword gets lots of local searches and is relevant to the content on a website.
Our team uses a number of programs, such as Raven Tools, to identify success and, yes, ranking. But we often turn to the source—Google Webmaster Tools—to understand ranking averages.
Google doesn’t specify exactly where keywords will rank, but instead it gives us tools to show the average position where your website should rank. We then use this information, along with on-site Analytics and conversions, to identify clear successes and opportunities for your website.
4.What about SERP trackers and scrapers?
Many SEO tools offered ranking information at one time or another. This information was provided via screen scrapers. Screen scrapers would run computer-controlled searches and record the results as displayed on a computer screen. The data these scraped results provided was the basis for SERP tracker tools.
In 2012, Google told businesses that used scraped data in their SERP tracking tools that Google would not allow access to other Google applications—such as Google’s API—if the businesses and their tools were found using scraped data.
There are still services that use scraped data, but the data is often inaccurate or a misrepresentation of what actual users see. The scraper systems don’t read like users because they avoid many of the technical elements mentioned above that are associated with user searches. As a result, the search results they scrape are not the same ones a user will see.
These are answers to four of the most common SEO-related questions our search team receives.
We hope this post has answered your search rank questions. For answers to other questions about your rankings, search engines, or SEO, please contact your Client Services team.
How Can Injury Lawyers Create an Advantage?
September 20th, 2013
Legal matters are adversarial by nature. It’s usually somebody versus somebody else. But for personal injury lawyers, the battlefields sprawl beyond courtrooms and negotiating tables. Successful firms must implement marketing and business strategies that other lawyers can’t even fathom.
That’s precisely why cj Advertising invited Kaihan Krippendorff to be our keynote speaker at cj Conference 2013: Create Your Advantage. He’ll teach us how to recognize the right business moves and when to make them.
Adwords Closes the Loop with Offline Conversion Tracking
September 18th, 2013
This blog post was written by Lee Smith-Bryan, Manager SEO / SEM at cj Advertising.
At cj, our Search team believes in closed-loop marketing. That means, we believe that every avenue of conversion should be tracked, and we should be able to report on it.
If our Search team manages your PPC campaign, you’ve experienced this—both forms and calls can be tracked to individual cases, and you’re able to articulate a CPL and cost per signed case number.
AdWords Introduces Offline Conversion Tracking
As of Sept. 5, 2013, AdWords debuted offline conversion tracking. In essence, the new feature enables PPC-originated offline conversions to be directed back into AdWords. A quick explanation of the process from Search Engine Land Author Ginny Marvin explains the process as follows: (more…)
The Select Shoot: Pick a Winner
September 11th, 2013
One of the great advantages of being a cj client is tapping into the wisdom of other likeminded personal injury entrepreneurs. This agency fosters an environment where clients help each other solve issues with business strategy, case opportunities, and best of all, marketing.
In Creative Services, we toggle between being a conduit for this free exchange of ideas and a constant source of new creative. Our Select Shoot package is a great example of how we embrace both roles in order to best serve our clients. (more…)