It’s All About the Calls
May 19th, 2015
Part 4 of a multi-part series on “Going Behind the Media Curtain”
For your Media team, everything we do, every decision we make, is about calls. Whether it’s approving makegoods, running posts, or placing a new schedule—calls are what it is all about.
cjTrack and the reports it produces allow us to track all calls to determine which programs are efficient and which are not. These reports are obviously a very important tool when placing new schedules. However, we also analyze these reports monthly and make changes to existing schedules when needed.
Why You Should Attend Vista Conference
May 14th, 2015
Vista Consulting’s annual operations conference is one we look forward to every year, but especially this year since it’s being held in our own hometown. Every year, Tim McKey, Chad Dudley, and friends put on one of the best operational conferences for Personal Injury Firms in the country. Everyone leaves with pages of notes to improve the key areas of their business where they want to, and in a lot of cases, need to make improvements. Who doesn’t want to learn how to increase efficiency and productivity at their own firm?
To Vlog or Not to Vlog? Um…Vlog! No Question.
May 12th, 2015
This post was written by Jenny Madison, Copywriter at cj Advertising.
For years, cj Advertising has been singing the praises of video content. And why wouldn’t we? Video drives traffic to your site and encourages visitors to linger, click, or even call. Our tracking confirms the research: Video content works.
In addition to the videos we produce for you, you can knock your brand out of the stratosphere by simply entering the vlog-osphere!
Keeping You in the Hulu Loop
April 30th, 2015
Even with the landscape of television changing, broadcast still maintains strong viewership. But, over-the-top (OTT) services continue to grow, with the likes of Hulu Plus, Netflix, and Amazon Prime Instant Video becoming household names.
The question is: what can these online video services do for you and your firm? We originally tackled this topic back in 2011, so it’s time to see how the platform has changed over the past four years. Today, I am going to touch base on one of the most popular services.
Low Calls Last Week—What Now?
April 16th, 2015
Part 3 of a multi-part series on “Going Behind the Media Curtain”
So, call volume last week just doesn’t look right.
Don’t worry, we noticed too. With your Brand Strategist, Brand Coordinator, Media Buyer, the Media Project Manager, and the Media Director all watching calls, it’s likely we’re already knee-deep in our “low call protocol” to figure out what happened.
Sounds fancy, but what exactly does “low call protocol” involve?
Digital Stations: What Are They and Why Do We Buy Them?
April 2nd, 2015
The days of only having a few stations to choose from are long gone. Remember when there were only three major networks? What about when a few local stations turned themselves into a network and we welcomed FOX to the airwaves? Now, there are a ton of networks on the air and new ones keep popping up. Have you heard the Media team mention digital TV stations and found yourself wondering what we’re talking about? Here’s a quick rundown.
What are digital stations?
Station Packages: To Buy or Not to Buy
March 19th, 2015
Part 2 of a multi-part series on “Going Behind the Media Curtain”
That station account executive that has been trying to get a call with you for weeks finally gets you on the phone. They have a sales pitch for you—“It’s a great deal, you want to be a part of this.” He is selling some type of bundle. It may include your logo on-screen during a newscast. Maybe there are promotional spots that will tie your brand in with a local charity. Maybe there are a few digital elements.
The station says it’s worth $20,000. What are you going to do? (more…)
Meet the Media Buyers Who Keep You Ahead of Upcoming Trends
March 5th, 2015
The world of media is ever-changing, and if you’re not leading, you’re following. Luckily, your cj media team works hard to keep you informed, ensure the best placement for your media schedules, and keep your brand in the spotlight.
Over the next few months, we’ll introduce current and future trends in media and explain how we research trends to better serve your needs and maximize your results. Meet the members of the media team who will be your guides through the constantly evolving landscape of media buying.
Jenny Druckenmiller, Senior Media Buyer
Jenny is originally from Nashville and began her career at BBDO Chicago after earning her degree in advertising from Western Kentucky University. She has worked at a local TV station in Nashville on the sales side, and has been with cj Advertising for the past six years. (more…)
Why People DON’T Call Lawyers
February 19th, 2015
To a bunch of direct-response advertisers like us, there’s no sweeter sound than that of a ringing phone. When our clients are getting calls, it means our commercials are working, and people are getting the legal help they need.
To make sure we’re producing every call we can, we’ve spent thousands of collective hours honing our understanding of why accident victims call lawyers. So we were pretty excited when Mr. Carter Mario of Connecticut hipped us to an ongoing blawgosphere discussion about the opposite, but equally relevant topic: why people DON’T call lawyers.
True to the spirit of the cj Advertising family, when we get a hold of something good, we’re always happy to share. Relax. It has nothing to do with a negative perception of lawyers. Read on.
Station Disputes: What are they and how does cj handle them?
February 10th, 2015
Part 1 of a multi-part series on “Going Behind the Media Curtain”
The arguing, the negotiating, the fighting… Can’t we all just get along?
The term “station dispute” refers to what is actually a carriage dispute—when the carrier of your television feed disputes the cost of that feed with the creator of the content. In simpler terms: your cable or satellite company pays the networks to carry their programming, and when the time comes to renew the contract, the two companies argue over the cost.