When Words Collide
June 22nd, 2016
As a copywriter here at cj Advertising, I know firsthand that words have power. And I can tell you that we carefully choose the right words to market our clients’ brands. That’s why there’s been a lot of discussion lately in the Creative Services department about a new campaign to ban the phrase “car accident” and replace it with the words “car crash.” Yes, you read that right. There’s a full-on campaign, complete with a hashtag (#crashnotaccident) and a pledge form with the goal of 20,000 signatures. Advocates of banning the word “accident” believe it absolves unsafe drivers of responsibility. (more…)
Pay Per Inquiry: Where do we stand?
June 16th, 2016
Last June, we launched a push toward creating pay per inquiry opportunities with, primarily, print avenues.
Over the past year, your cj Media team has researched and pitched various publications in over 25 markets, including Houston, West Palm Beach, Birmingham, D.C., Nashville, and Austin, among many others. This totals more than 250 publications. Of the roughly 250 publications pitched, we came to an agreement with about 20 for a PPI model in which you pay only for Auto Accident intakes, at a rate tailored to your market’s cost per Auto call benchmarks. (more…)
Web Forms: Less Means More
June 14th, 2016
At a recent marketing conference I attended, the audience was asked if we’d ever lied while filling out a form online. A quick poll showed a majority of people said yes. The reasons varied from person to person, but the underlying themes were the same: not knowing where their information was going, how their data was being stored, or what it would be used for.
The takeaway? (more…)
June 8th, 2016
From time to time, stations within a market change affiliates. Stations are bought and sold all the time and that can mean big changes. It has happened to several markets where we have active schedules.
So what exactly does it mean when the affiliates change?
Use Your Best Discretion – Buys Built to Build Your Brand
May 23rd, 2016
Your cj Media team takes a lot of pride in building schedules that make your phone ring. Our Direct Response (DR) buys have been proven to generate calls for our clients. Your phone has been ringing off the hook for a while. You own daytime TV, but want to continue to increase your share of voice. So what’s the next step?
The Endless TV Buffet
May 6th, 2016
The days of having only a few channels and no remote is long over. Now the options seem endless. The options range from over-the-air, cable, satellite and alternatives like Apple TV and Roku. What are they and what do we recommend?
Station Packages: 2015 Re-Cap
May 3rd, 2016
Last year, Darron told you about our station package valuation process. When stations send packages, your client services team and your buyer work together to determine whether the offer makes sense from a brand perspective and from a media value perspective.
Geofencing: Is it Right for Lawyers?
April 28th, 2016
Lately, we’ve been fielding a ton of inquiries from our clients about geofencing, a location-based digital marketing tool that sends advertisements to cellular and web-connected devices in a narrowly defined geographic area.
Some digital marketers claim this technology will change the way businesses market online. But what about the way personal injury attorneys market themselves online?
Lawyer Commercial Picking Up Steam
April 26th, 2016
Every year, we make a variety of templates that lawyers can use in their advertising arsenal. But we always save a little creative juice for one project that will give our clients an edge, create some buzz, and most importantly, make that mother-lovin’ phone ring.
The Olympics Aren’t So Golden
April 21st, 2016
As you’re likely aware, the 2016 Summer Olympics will take place from August 5-21 in Rio de Janeiro, Brazil. Millions will be tuning in to see if Michael Phelps can make a strong return to the pool after a short stint in retirement, or to see if the Women’s National Soccer Team can win a gold medal after their World Cup dominance. But who will those viewers be and would your firm gain from targeting them?