Low Calls Last Week—What Now?
April 16th, 2015
Part 3 of a multi-part series on “Going Behind the Media Curtain”
So, call volume last week just doesn’t look right.
Don’t worry, we noticed too. With your Brand Strategist, Brand Coordinator, Media Buyer, the Media Project Manager, and the Media Director all watching calls, it’s likely we’re already knee-deep in our “low call protocol” to figure out what happened.
Sounds fancy, but what exactly does “low call protocol” involve?
Digital Stations: What Are They and Why Do We Buy Them?
April 2nd, 2015
The days of only having a few stations to choose from are long gone. Remember when there were only three major networks? What about when a few local stations turned themselves into a network and we welcomed FOX to the airwaves? Now, there are a ton of networks on the air and new ones keep popping up. Have you heard the Media team mention digital TV stations and found yourself wondering what we’re talking about? Here’s a quick rundown.
What are digital stations?
Station Packages: To Buy or Not to Buy
March 19th, 2015
Part 2 of a multi-part series on “Going Behind the Media Curtain”
That station account executive that has been trying to get a call with you for weeks finally gets you on the phone. They have a sales pitch for you—“It’s a great deal, you want to be a part of this.” He is selling some type of bundle. It may include your logo on-screen during a newscast. Maybe there are promotional spots that will tie your brand in with a local charity. Maybe there are a few digital elements.
The station says it’s worth $20,000. What are you going to do? (more…)
Meet the Media Buyers Who Keep You Ahead of Upcoming Trends
March 5th, 2015
The world of media is ever-changing, and if you’re not leading, you’re following. Luckily, your cj media team works hard to keep you informed, ensure the best placement for your media schedules, and keep your brand in the spotlight.
Over the next few months, we’ll introduce current and future trends in media and explain how we research trends to better serve your needs and maximize your results. Meet the members of the media team who will be your guides through the constantly evolving landscape of media buying.
Jenny Druckenmiller, Senior Media Buyer
Jenny is originally from Nashville and began her career at BBDO Chicago after earning her degree in advertising from Western Kentucky University. She has worked at a local TV station in Nashville on the sales side, and has been with cj Advertising for the past six years. (more…)
Why People DON’T Call Lawyers
February 19th, 2015
To a bunch of direct-response advertisers like us, there’s no sweeter sound than that of a ringing phone. When our clients are getting calls, it means our commercials are working, and people are getting the legal help they need.
To make sure we’re producing every call we can, we’ve spent thousands of collective hours honing our understanding of why accident victims call lawyers. So we were pretty excited when Mr. Carter Mario of Connecticut hipped us to an ongoing blawgosphere discussion about the opposite, but equally relevant topic: why people DON’T call lawyers.
True to the spirit of the cj Advertising family, when we get a hold of something good, we’re always happy to share. Relax. It has nothing to do with a negative perception of lawyers. Read on.
Station Disputes: What are they and how does cj handle them?
February 10th, 2015
Part 1 of a multi-part series on “Going Behind the Media Curtain”
The arguing, the negotiating, the fighting… Can’t we all just get along?
The term “station dispute” refers to what is actually a carriage dispute—when the carrier of your television feed disputes the cost of that feed with the creator of the content. In simpler terms: your cable or satellite company pays the networks to carry their programming, and when the time comes to renew the contract, the two companies argue over the cost.
February 5th, 2015
Imitation is sometimes considered the highest form of flattery, but when applied to trademarks, this couldn’t be further from the truth. Not long after the “No Fee Guarantee” first went live on Bill Berg’s spots in January 2008, word spread quickly through the legal community, and copycats were aplenty. Seven years later, our enforcement efforts are still going strong.
Inspired by collaboration with Bill Berg, the “No Fee Guarantee” was born as a unique and distinctive way to market a “no win, no fee” arrangement. Right from the start, we felt we had something special—something that needed protection from competitors to maintain a marketing advantage for our clients using the “No Fee Guarantee.” Within a few weeks of Bill Berg’s spots hitting the air in San Francisco, we filed for federal registration as a trademark. The process wasn’t easy, and it took a lot of time, effort, and legal maneuvering to achieve our goal, but we received our first of two federal trademark registrations on January 19, 2010. The first registration was in the “Legal Services” category, and the second was in “Advertising Services.” From that point on, we geared up, got aggressive, and went “infringer hunting.” (more…)
Best Super Bowl Ad of 2015
February 3rd, 2015
This post was written by Megan Hayes, Producer at cj Advertising.
This year’s Super Bowl commercials taught us a few things: Puppies are still advertising gold, Kim Kardashian actually has a sense of humor, and Marcia Brady gets extremely cranky when she’s hungry.
But wedged in between flying pigs, cute dads, and sexy cars, was a powerful PSA that made a significant impact on many of us in Creative Services.
PSA From the NFL: It’s Up To Us To Listen
William Mattar – Community Involvement Q & A
January 27th, 2015
Since 1990, William Mattar Law Offices have been helping the people of New York get their lives back on track after an accident. In that time, William Mattar has become a fixture in Buffalo and beyond, not just for his memorable phone number and taglines, but for how the firm gives back to the communities it serves. We spoke with William about the firm’s various initiatives and how they tie together.
When and how did you decide that involvement in your community was important to the firm?
Supporting our community is a very important part of “The Mattar Way.” This guiding principle behind the firm upholds the following promises: Together Serve our Clients, Support our Colleagues, Love our Families, Support our Community. As a firm, we live this every day through our community involvement.
How do you decide what efforts to get involved in? Do you research and seek opportunities or do people come to you?
We receive many requests from organizations in the community. We have a Community Service Committee at the firm that handles many of the
decisions on which efforts we will support during the year. We also have many employees who are involved in various community organizations, and we are often able to assist with their efforts as well.
What are you most excited about currently? (more…)
Behind the Media Curtain: Media Team Processes Explained
January 23rd, 2015
This multi-part series will explain how the cj media team gets things done.
With over 160 processes in the media department, if you’ve got a request, question, or issue, chances are we’ve got a process for it.
Low calls this week? Got it.
Stations fighting with carriers? This one too.
Pay per inquiry? Yep.
Stations offering packages? Check this as well.
Our processes range from the mundane, such as requesting credit with new stations, to the unlikely but important handling of local events and disasters.
In an effort to be more transparent, Angel (Director of Media Services), Darron (Manager, Local Media), and I (Media Project Manager) will be explaining our processes in an upcoming series of blogs. We’re pulling back the media curtain so the great and powerful Oz can be revealed.
Stay tuned! This is guaranteed to be exciting.*
*Disclaimer: Excitement is a feeling based purely on personal preference. cj, the media team, Angel, and/or Arnie are not responsible for any lack of excitement over the processes produced by the media team.