SEO Highlights: Issue 2
May 21st, 2013
This blog post was written by Matthew Wilson, SEO Specialist at cj Advertising.
In this issue of “SEO Highlights”, we learn new tips and tools from some of the most influential figures in search. Change is a constant in SEO and it’s never too late to learn a new technique! (more…)
Out of the Inbox Email Marketing
May 16th, 2013
This post was written by Email Marketing Specialist Jordan Redfearn at cj Advertising.
You may have heard that email marketing is a “spammy” and outdated form of communication. Interactive’s Community Engagement team is here to tell you that these presumptions are incorrect! (more…)
8,500+ Tort Leads in Four Months
May 9th, 2013
For the past five years, we have been utilizing the national landscape to obtain tort cases, and have been tremendously successful in that arena. Thus far in 2013, we have produced (more…)
Ask Yourself Why
May 2nd, 2013
This post was written by Cary Graham, Copywriter at cj Advertising.
Back in September 2009, Simon Sinek, author of Start with Why, spoke at TEDx. Since then, the video of his talk has been viewed more than 10 million times on TED.com. More than a few of those views can be attributed to cj Advertising, as the philosophy Sinek proposes directly impacts our work and our clients’ brands.
This blog post provides a brief overview of the concept and demonstrates a few ways we’ve incorporated it into our advertising.
Is Using Another Firm’s Brand Unjust?
April 30th, 2013
At cj Conference 2012, we discussed the practice of buying a competitor’s firm name through a paid search program like Google’s AdWords, Yahoo, MSN/Bing, etc… Is this a smart and/or fair marketing tactic? (more…)
Digital Stations — What Are They, and Why Should You Care?
April 25th, 2013
This blog post was written by Senior Media Buyers Jenny Druckenmiller and Darron McKnight.
What are Digital Stations?
When the media team refers to digital stations, we are talking about digital substations that are carried by major networks. In 2009, the FCC required broadcasters to stop sending analog signals and switch to digital signals. One of the benefits for TV stations (more…)
The Power of Quality Web Content
April 23rd, 2013
This post was written by Interactive Web Copywriter Mike Hoffman at cj Advertising.
In an era of short attention spans, complex search engine algorithms, and 140 character tweets, it’s no secret that people expect fast access to the information they need. But your website needs more than a tweet’s worth of content on every page—and cj is here to help. (more…)
Spending Enough in Daytime TV. What’s Next?
April 19th, 2013
Are you spending enough in daytime TV and want to know the next steps to continue BUILDING YOUR BRAND?
cj Media has some options for you! (more…)
What Is A/B Testing, and Why Do We Do It?
April 16th, 2013
When cj’s Interactive team builds a website, it’s up to our UX specialist to make it visually appealing, user friendly, and built to convert. A/B testing helps us achieve this goal.
What Is A/B Testing? (more…)
Mike Bottaro’s Spot “Selection”
April 12th, 2013
Car Accident? It’s Good to Know…Mike Bottaro!
Mike Bottaro was the first to take advantage of our new Select Shoot option. It incorporates proven scripts, a cool pre-produced graphics package, and best of all, a quick turnaround. Check it out!
For details about the benefits of the Select Shoot option, contact Executive Producer Jennifer Floyd or your Client Services representative.