Geofencing: Is it Right for Lawyers?

by bcombs | April 28th, 2016

Geofencing_Medium

Lately, we’ve been fielding a ton of inquiries from our clients about geofencing, a location-based digital marketing tool that sends advertisements to cellular and web-connected devices in a narrowly defined geographic area.

Some digital marketers claim this technology will change the way businesses market online. But what about the way personal injury attorneys market themselves online?

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Lawyer Commercial Picking Up Steam

by David Rumsey | April 26th, 2016

Train 4Every year, we make a variety of templates that lawyers can use in their advertising arsenal. But we always save a little creative juice for one project that will give our clients an edge, create some buzz, and most importantly, make that mother-lovin’ phone ring.

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The Olympics Aren’t So Golden

by Lee Sparrow | April 21st, 2016

A collection of hands reach toward a central goal before a sporting event.As you’re likely aware, the 2016 Summer Olympics will take place from August 5-21 in Rio de Janeiro,  Brazil.  Millions will be tuning in to see if Michael Phelps can make a strong return to the pool after a short stint in retirement, or to see if the Women’s National Soccer Team can win a gold medal after their World Cup dominance.  But who will those viewers be and would your firm gain from targeting them?

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The Proof Part 3: Apocellipses!

by Jenny Madison | April 15th, 2016

4367768900_c1f0ba1a93_nIn the first two posts of our multi-part proofing series, we shared proofreading techniques and the various misuses of the comma. Exciting stuff, huh? Well, maybe not to everyone, but it goes without saying that grammar mistakes distract from your intended messages and can make your brand appear lax in the details department. And we just can’t have that!

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Political – 2008, 2012, and 2016 – What should we do?!

by Caitlin Zarrella | March 31st, 2016

US Flag & Statue of Liberty

It’s that time again, election time. With new presidential candidates comes new presidential campaigns. And with new presidential campaigns comes a whole bunch of money spent on political commercials. This year it is expected presidential ad spending will reach or exceed $11.4B, with the bulk of that being spent on TV advertising.

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Media 101

by Jenny Druckenmiller | March 16th, 2016

books_lined_up_iStock_000008605113LargeThe media team has been blogging for a while now. Sometimes we may speak in media tongue. So what does it all really mean? It might help to explain some of this media jargon.

Below I have included some of the most commonly used words in the Media Department. These are just some of the basics. Don’t worry, I’m not going to bore you with the math behind the scenes.

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Station Client Relationships – The cj Way

by Laura Hudson | March 3rd, 2016

Business MeetingIn the advertising world there is a long-standing unspoken “rule” that if an advertiser has an agency of record, all information, pitches, offers, tickets, incentive trips, everything flows through the agency first. I mean, who wouldn’t want first dibs on a tickets to an Adele concert or a trip to Belize? Agencies have long threatened decapitation of any station rep who dare to contact the client directly…but not cj.

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The Future of Conference

by Renee Brank | February 22nd, 2016

Arnie SaysBIG ANNOUNCEMENT…

The next full cj Client Conference will be held in Spring 2017!

This conference will be one of the first events held at the Westin Hotel, currently under construction right outside our back door.

In the meantime, here’s our plan:

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It’s an Election Year…So What Does it All Mean?

by Bonnie Rothenstein | February 17th, 2016

vote buttonsThe Presidential election in 2012 broke records for spending levels. Predictions for 2016 are saying this year will be way bigger than what we’ve seen in the past, with a huge number upwards of about $8 billion being spent during this political season. As you can imagine this can create headaches for buyers and clients alike.

During a political season, a buyer’s world can be turned upside down.  (more…)

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