Attack Ads: Three Reasons Why Lawyers Should Refrain

by Alyssa Onder | July 28th, 2016

This is a close up photo of a businessman punching towards the camera. The focus is on the glove and falls off in the background.There are similar images in the lightbox below:

During the political season, our TVs are plastered with ads supporting one candidate and knocking down the next. Attack ads are common practice in politics, and they’re starting to become a trend in lawyer advertising as well. In fact according to Bloomberg, money spent on attack ads by law firms is expected to increase by 300% just from last year.

At cj Advertising, we advise you to stick to with our proven approach to lawyer advertising and not get caught up in fleeting trends that have permanent repercussions.

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Pokémon Go: With Great Fun Comes Great Responsibility

by Mike Hoffman | July 22nd, 2016

Fullerton, United States - July 13, 2016: Image of people playing pokemon go game on an iphone smartphone devices. Pokemon Go is a popular virtual reality game for mobile devices.

Technology is throwing plenty of curve balls at injury lawyers this year. Self-driving car crashes, drone-related injuries, and now auto accidents caused by the Pokémon Go app for iOS and Android devices.

There’s no disputing, this new game has taken the world by storm. Within just days of its release, Pokémon Go now boasts more active users than Twitter. The app uses players’ GPS locations to put them on a real-world map of their surroundings. Pikachu, Squirtle, and other popular Pokémon can spawn anywhere, at any time, and players are rewarded for the distance they cover looking for rare creatures.

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Out with the Old, In with the New

by Lee Sparrow | July 21st, 2016

Retro Television SetYou can’t wait to get to work on Monday for discussions around the water cooler about your favorite TV show’s season finale.  Was Margaret shot or not?  Did Bill make it to the airport in time to catch the love of his life before she got on the plane?  The anticipation of next season is almost too much to handle.  Closure is imperative.  You frantically check the web to see if you can hunt down any spoilers or hints about next season, only to find your show has been cancelled.

Life isn’t fair, right?

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What’s in a Title?

by Jimmy Bewley | July 19th, 2016

Back in the summer of 2014, a hot topic was a Texas State Bar Opinion designating the use of job titles such as COO, CFO, or CMO as potentially inviting unwanted scrutiny by your State Bar.

According to that opinion, giving a law firm employee the title of “officer” indicates that person has the power, capability, and authority to control the entire law firm or a significant area of that firm’s operations. (more…)

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Self-Driving Car Involved in Fatal Crash

by Jenny Madison | July 7th, 2016

highwayLast summer, we posted a blog about the first injury accident involving a self-driving car. Although the accident caused only minor injuries, it prompted our Creative Services team to intensify our research about the possible legal implications associated with an accident of this kind. Since then, we’ve kept our creative and analytical fingers on the pulse of this emerging issue and what it all means for our clients.

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ChasenBoscolo – 30-Year Anniversary Q&A

by Renee Brank | June 30th, 2016

BarryChasenCongratulations to the firm on your 30-year anniversary. Such a milestone must inspire reflection on where you’ve been and how far you’ve come. What can you share about the firm’s beginnings?
When I started the firm 30 years ago, I was, pretty much, a one-man band. I was lucky because I started with about 170 clients. I had worked out an arrangement to take the cases with me. I also brought my secretary. I admired her courage because she had faith that I’d be able to pay her.

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Back to the Future

by Renee Brank | June 30th, 2016

ArnieHeadshotOnce upon a time from 2001 through about 2011, local mass tort advertising campaigns were an active and regular occurrence. Most clients will remember the typical sequence of emails, conference calls, deal options, and most of all…the havoc of intake for nearly every campaign.

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When Words Collide

by Jenny Madison | June 22nd, 2016

Accident WordAs a copywriter here at cj Advertising, I know firsthand that words have power. And I can tell you that we carefully choose the right words to market our clients’ brands. That’s why there’s been a lot of discussion lately in the Creative Services department about a new campaign to ban the phrase “car accident” and replace it with the words “car crash.”  Yes, you read that right. There’s a full-on campaign, complete with a hashtag (#crashnotaccident) and a pledge form with the goal of 20,000 signatures.  Advocates of banning the word “accident” believe it absolves unsafe drivers of responsibility. (more…)

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Pay Per Inquiry: Where do we stand?

by Katie Saltonstall | June 16th, 2016

newspaperLast June, we launched a push toward creating pay per inquiry opportunities with, primarily, print avenues.

Over the past year, your cj Media team has researched and pitched various publications in over 25 markets, including Houston, West Palm Beach, Birmingham, D.C., Nashville, and Austin, among many others. This totals more than 250 publications. Of the roughly 250 publications pitched, we came to an agreement with about 20 for a PPI model in which you pay only for Auto Accident intakes, at a rate tailored to your market’s cost per Auto call benchmarks. (more…)

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