What to Make of Political Ads
August 29th, 2014
This post was written by Nekos Barnes, Sr. Multimedia Specialist at cj Advertising.
The first round of midterm elections is over (yay), but the November battles are just gearing up (groan). This biennial infestation of political ads sure does clog up the air waves for those of us in lawyer advertising. But don’t turn the channel yet. Political ads can provide great blueprints for making commercials (and Web videos) for lawyers.
As we enjoy the calm before the November storm, let’s explore the similarities between political and personal injury ads.
Booyah! ‘Three Times More Money’ Lives On!
August 19th, 2014
For years, cj Advertising has run lawyer ads citing the factoid that “injured people with a lawyer get three times more money.” If you’re considering such an ad and you’re worried if the most recent figures still support this claim, you can breathe easy. They do!
The Insurance Research Council (IRC) has published its 2014 report titled “Attorney Involvement In Auto Injury Claims.” This study reconfirms the three times more statistic and offers a few other nuggets that are favorable to the personal injury cause!
Periodically, the IRC examines the effect of attorney involvement and its interaction with injuries, medical treatment, compensation, and the settlement process of auto injury claims.
Going back to 1999 and beyond, the team at cj Advertising has always combed these IRC reports for stat-based messages we could pepper into our ads. The greatest takeaway of all was this: (more…)
Law Firm Marketing: The Real Scoop on Live Chat for Your Website
July 10th, 2014
Onsite chat has become an increasingly popular way to communicate with website visitors. It gives visitors the opportunity to receive convenient, instant feedback on their questions and concerns from a live person, and increases the likelihood of engaging visitors who may not want to call or fill out a form. But how can you ensure you’re properly utilizing onsite chat?
Don’t Be Annoying
Placement and implementation are important factors to consider when adding chat to your site. There are several ways to implement chat: popup windows, bouncing chat boxes, fixed chat buttons, and many other variations. (more…)
And the cj Conference 2014 Keynote Speakers Are…
June 18th, 2014
We are very excited to announce the cj Conference 2014 keynote speakers!
This year’s conference includes not one, not two, but three dynamic and internationally known speakers.
Founder & CEO of Gazelles, Author of Mastering the Rockefeller Habits
Former COO of 1-800-GOT-JUNK, Founder of BackPocket COO
International consultant, Author of Secret Service and What’s the Secret?
In addition to our keynote speakers, cj clients and staff will lead breakout sessions that will be announced soon. For the latest updates, check out the cj Conference website.
And don’t forget to book your rooms!
347 + 153 = 500
June 12th, 2014
The cj Media Team has been hard at work reviewing monthly program tracking and making changes to get our clients more calls!
When initially placing 2014 Annual Media Buys last fall, the buyers started the year off with 347 program changes based on 2013 tracking. Since January of 2014, the buyers have made an additional 153 changes based on our clients’ specific market tracking.
cj Media is constantly monitoring our clients’ tracking and making efforts to boost calls!
Contact Angel to learn more about how we use your specific market tracking to adjust your media buy.
Google’s Panda Update Killed eBay, But You Don’t Have To Worry
June 3rd, 2014
Google recently rolled out a new algorithm update dubbed Panda 4.0. This update is the latest in the Panda series of updates Google initiated back in 2011. The purpose of the updates is to keep spam-based websites with “thin” or “low quality” content from showing up in search results.
Panda 4.0 caused headlines almost immediately because of the impact it had on eBay. The shopping website saw almost 80% of its organic search rankings disappear overnight. The reason? The site has a lot of “doorway” or landing pages with very thin content. Most of the content on these pages consists of ads or links to other sites deeper within eBay, and Panda 4.0 penalized them for not having content deemed meaningful to searchers.
Will Panda 4.0 Affect My Website? (more…)
Rainwater, Holt & Sexton – Remembering Stephen Holt
June 2nd, 2014
In 2006, Mike Rainwater, Stephen Holt, and Bob Sexton founded what is now the largest personal injury law firm in Arkansas. Seven years later, Stephen discovered he had ALS, also known as Lou Gehrig’s Disease, and passed away in January 2014. We recently spoke with Mike and Bob about the life and legacy of their partner and friend.
How did you each meet Stephen?
Bob: His wife was from my hometown, so we met the first week of law school. We ended up in a study group all the way through school. Stephen was a smart guy who was simply willing to work harder than anyone else. We’ve lived life together. We were there when our children were born and have watched them grow up. He was a happy-go-lucky guy but was serious about things that matter.
Mike: In 1993, before the Internet when you needed a lot of law clerks for research, Stephen came to work for Phillip Duncan and me. Our office became a place where the study group Bob mentioned could meet. Stephen’s always been a guy who surrounded himself with quality people. We trusted Stephen from the beginning.
What characteristics did Stephen bring to work every day? (more…)
Save the Date for cj Conference 2014!
May 28th, 2014
Mark your calendars—cj Conference 2014 is coming October 1-3!
With this year’s theme, 20/20, we celebrate 20 years in business and look forward to the next 20 years of building and growing top personal injury brands together with our clients.
This year’s conference will follow last year’s successful “unplugged” format, featuring guest speakers and intimate breakout sessions. We’ll recharge our batteries with special dinners on Wednesday and Thursday night and wrap it all up with breakfast on Friday.
To keep things fresh and exciting, we’re moving the venue to the modern, luxurious Hutton Hotel. Be sure to book your room by September 2!
cj Conference 2014 details will be announced soon on the shiny, new cj Conference website. In the meantime, contact Renee or Arnie with any questions.
See you in October!
LIP Reaches 2 Million Legal Intakes!
May 14th, 2014
2,000,000 people helped!
Since 2000, LIP’s team of legal intake specialists has been connecting people who need help with lawThis month, Legal Intake Professionals (LIP)
reached an important milestone—its 2 millionth
Congratulations to the entire LIP team on reaching this impressive milestone, and thank you to the many clients who helped make this monumental achievement possible.firms that can help. Now, after 14 years, LIP has help secured more than 2 million opportunities for its client firms, and the story continues today as LIP strives to fulfill its vision of handling every caller with legendary empathy, consistent professionalism, and total focus—24/7/365.
Want to know more about LIP? Click here to find out why more than 180 law firms trust LIP to handle their new case calls.
20 Years of Success!
May 9th, 2014
On October 2, 2014, as part of our annual Client Conference, cj will celebrate 20 years of success with our clients—both in the industry and in the community. Please proactively mark your calendar and make your travel plans to join us for this absolute celebration.
The conference itself will feature the same successful breakout format as implemented in 2013 and will include client presentations, imported guest speakers, and agency-led discussions. I’m working on speaker selection right now and attempting to improve upon the incredible history of great presentations of years past, including John DiJulius, Cameron Herold, Barrett Ersek, Clotaire Rapaille, Joe Calloway, Randy Street, Sally Hogshead, and Kaihan Krippendorff, just to name a few. (more…)