Take it to the House(hold)!
January 26th, 2016
What is a “household?”
Nielsen defines it as:
A home with “at least one operable TV/Monitor with the ability to deliver video via traditional means of antennae, cable STB or Satellite receiver and/or with a broadband connection.”
When placing local TV ads in various markets of all sizes, how do you compare budgets and keep it apples to apples and not grapes to watermelons?
Preempts and Makegoods: Money on the Move
January 14th, 2016
“This ad is paid for by…” Sound familiar? Expect to be inundated with this message in 2016 as political ad dollars are expected to break record spending. The influx of political ads can affect your media buy, but we have a solution.
What is a preempt and why does it affect you?
What’s cable got to do with it?
December 1st, 2015
How do you know when cable is the next step in your marketing strategy?
At cj, we consider cable to be a branding medium, very similar to outdoor. It’s great at hitting very targeted geographic areas. But with that targeting comes a much smaller population. That smaller population (viewership) is further fragmented by the hundreds of channel options.
Holiday TV Budgets–What to Do?
November 17th, 2015
Fireworks, Turkey, Mistletoe—Holiday Weeks!
We all love a holiday and time off for fun. People tend to have different activities on these days versus the normal every day routine. Some may sleep in, cook all day or hang out with friends and families. The focus may not be as much on taking care of business or things we have to get done. One example of that may (or may not) be calling an attorney for help.
Will your call volume be affected by the holiday?
(How) To Tie or Not to Tie
November 12th, 2015
Anyone who’s shot commercials with Creative Services at cj Advertising knows that we take wardrobe VERY seriously. From lint rolling you head-to-toe, to steaming every last wrinkle in your suit—we fuss over every detail. Our goal is simply this: to make sure you look your absolute best.
Nielsen and Rentrak: A Tale of Two Ratings Providers
October 29th, 2015
Nielsen has been measuring television audience viewership since 1950. While its methodology has changed in many ways, the company has been the leader in the business ever since.
Since Nielsen’s introduction, other services have come and gone. The newest player in the market is Rentrak. This service combines viewing from cable boxes with third-party consumer behavior information from sources like Simmons, Epsilon, and Experian to dive deeper into the lifestyles and purchasing habits of viewers.
What’s In a Name? The .law Question
October 28th, 2015
My ten-year-old son came to me recently asking for a pair of Converse sneakers. “Everyone’s getting them. They’re the hot new thing. They’ll make me cool! They’ll make me run faster!” This came roughly six months after he HAD to have a new pair of Vans. After my son got his Vans he proceeded to wear them a grand total of one time. So it should come as no surprise that since getting his Converse All-Stars for his birthday in September, he has worn them twice as often.
Valuable Cases vs. Spots on Air: Any Correlation?
October 16th, 2015
Where do the big cases come from?
All firms are looking for the big cases. The question we want to answer is, “Where do you find them?” It has long been the belief of some that big case values do not live in the same places where we find everyday calls. The strong, direct response (DR) programming that has some of the best efficiencies doesn’t always have the best reputation, i.e. Jerry Springer, Maury Povich, and Steve Wilkos.
Is This Our Last Client Conference?
October 8th, 2015
Here is a radical question…
Is this our last client conference?
While each year’s conference rocks more than the last, is it time for a change? Is it time to rethink how we can best spend our time, effort, and energy as a group? Is it time to reinvent this opportunity into something that matches our vision of the future? Is it time to redefine the future of our business and our market?
Why TV Is Still #1
October 1st, 2015
For years, TV has been the best bet for generating calls and the best use for the biggest chunk of your advertising dollars. Clearly, we are not the only ones who think that. An article in Adweek recently reported “With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.” (more…)