Google Hits the Real Time!

by Benjamin Combs | October 3rd, 2016

hiresAfter a long wait, Google is finally updating their search algorithm. It’s true! The Penguin 4.0 algorithm has been released! But now, instead of periodically refreshing data, updates are being made in real time! So, you’re probably wondering what this means for you. Ultimately, the change will prove to be a good one, but you may experience a bumpy ride during the rolling out phase.

(more…)

Share on FacebookShare on Twitter+1Share on LinkedInShare via email

Pokémon Go: Still Going

by David Rumsey | September 29th, 2016

pikachu-croppedCan you believe it’s already been three months since Pokémon Go first buzzed our phones? Neither can we.

When this record-breaking game premiered in July, we were quick to support our clients’ efforts to find marketing opportunities based on its exploding popularity. Because this unique mobile app caused a significant number of accidents, our top recommendation for personal injury law firms was to provide safety tips for gamers in their respective markets. That recommendation still stands.

(more…)

Share on FacebookShare on Twitter+1Share on LinkedInShare via email

Why We Ask? What We Learn?

by Arnie Malham | September 27th, 2016

ArnieOneShotFive years ago, in the spring of 2011, the agency started asking for feedback from its clients via the following question: “Balancing the agency’s history of accomplishment for your firm with our work over the past 90 days, how happy are you with the agency’s efforts in helping you grow your brand and your business?”

(more…)

Share on FacebookShare on Twitter+1Share on LinkedInShare via email

Lower Gas Prices Impacting Personal Injury Law

by Jenny Madison | September 22nd, 2016

at the gas station

You know that glorious moment when you hear the gas pump click off and you find out you were able to fill your tank for under 20 bucks? Well, that’s an experience that more drivers have been able to appreciate since gas prices have dropped around $1.30 a gallon from two years ago. The cheaper gas equates to more drivers on the road and more money in people’s pockets.

(more…)

Share on FacebookShare on Twitter+1Share on LinkedInShare via email

Is 2017 Really a 53 Week Year?

by Bonnie Rothenstein | September 20th, 2016

2017-broadcast-calendarSo you think you have a pretty good understanding of the calendar. 365 days, 52 weeks and each month begins on the 1st. And then you step into the media world and we tell you that the broadcast month of April actually started on Monday, March 28. Have we lost our minds?

To dig a little deeper, the months are further divided into quarters. There are 4 quarters throughout the year, each consisting of 3 months and 13 weeks. Typically each quarter consists of a five-week month and two four-week months.

(more…)

Share on FacebookShare on Twitter+1Share on LinkedInShare via email

No Fee Guarantee Is Alive and Well!

by Jimmy Bewley | September 14th, 2016

NFG Template OriginalIt’s been well over a year since we shared any news about the No Fee Guarantee®—too long for something with so much significance in our legal marketing world. Our last post was about the trademark meeting federal requirements to be classified as “Uncontestable,” a status that makes the burden of proof for anyone wanting to challenge the trademark extremely high and unlikely. We also shared the news that we were approaching the 200-mark in the number of law firms we’ve successfully stopped from using No Fee Guarantee or similar language we felt infringed on our intellectual property rights.

(more…)

Share on FacebookShare on Twitter+1Share on LinkedInShare via email

104 Days until (Broadcast) 2017! cj’s Annual Placement Process

by Darron McKnight | September 13th, 2016

Two houses, one framed and one finished sit unoccupied with a large red dumpsterIt’s September. Many people are thinking about their holiday plans for 2016. Meanwhile, your media team can tell you that Thanksgiving 2017 is on November 23 and Christmas 2017 is the last Monday in December. We are currently on step 12 (of 26) in the Annual Buy Process. We started working on this in late July with the goal of all schedules being placed by early December.

Building a Media House

We spend time in the summer laying the foundation for solid buys for the next year. (more…)

Share on FacebookShare on Twitter+1Share on LinkedInShare via email

Cleared for Takeoff!

by David Rumsey | September 8th, 2016

phantom drone (002)Where do you find an advertising agency with a commercial drone license, two state-of-the-art drones, and two certified drone pilots who ALSO possess the talent to shoot quality video?

Right here at cj Advertising, baby! Our Front-end Development Manager Jon Ray is a certified flight instructor and commercial pilot, and Production Manager Drew Williams has more than 25 hours of flight training and just became one of the first drone operators in the nation to get the “remote pilot airman certificate,” a new classification specifically for drone pilots. As of now, we could be the only American ad agency with a unique combination of production experience, pilot training, and ownership of two kick-ass drones that are charged and ready to rock!

(more…)

Share on FacebookShare on Twitter+1Share on LinkedInShare via email

Robocalling for Mass Tort Cases

by Jimmy Bewley | September 1st, 2016

Robocalls are those annoying, automated calls you receive (from God knows where and for who knows what) without any live, human assistance. If you’re a lawyer considering using a robocall system to hunt for cases (mass tort or otherwise) you might want to double check who is on the call list. There is little doubt such a tactic is going to be viewed as “improper communication” by the State Bar.

(more…)

Share on FacebookShare on Twitter+1Share on LinkedInShare via email

Robotic Lawyers: Is Your Firm Next?

by Alyssa Onder | September 1st, 2016

shake hands with new technologiesWhether you’re asking Siri for the weather forecast or having your living room vacuumed by an autonomous scooter, artificial intelligence (AI) has infiltrated our daily lives. Science fiction is becoming practical reality, but not without raising questions and concerns. While our clients in the personal injury field wonder what effect the rapid expanse of AI will have on motor vehicle torts, the law firm of Baker and Hostetler has taken an historic first step to keep pace with the “march of the robots.” Meet ROSS Intelligence, the world’s first robotic lawyer.

(more…)

Share on FacebookShare on Twitter+1Share on LinkedInShare via email