Why TV Is Still #1
October 1st, 2015
For years, TV has been the best bet for generating calls and the best use for the biggest chunk of your advertising dollars. Clearly, we are not the only ones who think that. An article in Adweek recently reported “With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.” (more…)
Data, Data, Data. Data Driven Marketing: What does that even mean?
September 29th, 2015
Part 7 of a multi-part series on “Going Behind the Media Curtain”
Here in the cj Media Department, we live and die by the data. Ok, that’s a little extreme, but it is very important to our process. As media buyers and analysts, we use data from many sources to make decisions and build your media buys. Some of those sources are nationally recognized, such as Nielsen and SQAD. Ratings and Cost Per Point (CPP) data give your buyer the groundwork to negotiate with stations. (more…)
Three Rules for Outdoor Success
September 24th, 2015
Back in July, Laura Hudson took a deep dive into our outdoor buying strategy and explained the differences between bulletins, posters and “big boy boards.” Overall, you get the best bang for your buck by going the poster blast route – better exposure, larger number of boards, at a better cost.
The Proof Part 2: The Comma
September 17th, 2015
In the first post of our multi-part proofing series, we shared our personal proofreading techniques. For all future posts in this series, we’ll discuss the most common writing mistakes that we encounter. Besides, when proofing, it’s good to know what you’re looking for when you publish writing that doesn’t go through the cj content team.
When the Gloves Come Off: Could Station Disputes Become a Thing of the Past?
September 8th, 2015
If it’s up to the FCC, they will.
Remember when we told you all about station disputes and how cj handles them? Well, if the FCC has anything to say about it, station disputes will become a thing of the past—in other words, that’s one less process that media has to follow.
The Washington Post recently discussed how the FCC is considering ending all station disputes. Until now, they have stood on the sidelines and let cable companies and broadcasters fight it out, often resulting in a negative outcome for consumers by way of lost signals and increased cable fees. (more…)
Closed Captioning Opens New Possibilities
August 27th, 2015
Personal injury lawyers are in the people-helpin’ business. By extension (I’m proud to say), so are we! As an ad agency that exclusively represents personal injury law firms, our commercials speak to people from all walks of life. But for some reason, we’ve been under-communicating with one segment of the population.
That’s about to change.
26 Steps to Greatness: cj’s Annual Placement Process
August 20th, 2015
Part 6 of a multi-part series on “Going Behind the Media Curtain”
We told you that it’s all about the calls. We showed you what we do when calls are low.
Rewind for a second. We keep mentioning making revisions to help your calls, but to revise something, you need an original. Where does the original come from?
Oh, we have a process for that.
Fear Trigger in Advertising
August 19th, 2015
The emotion of fear (specifically fear of loss) is a key driver in human decision making. In fact, many studies suggest that loss aversion is twice as powerful as the pleasure of gain.
Here in Creative Services, we’ve read the research that substantiates fear’s powerful grip, and the data we’ve tracked from our fear-inspired spots corroborates those findings. When one of our most tenured clients gave us the idea to fuse the credibility of testimonials with fear-based messages, we didn’t flinch.
Respect for AT&T’s PSA
August 11th, 2015
As an ad agency that exclusively serves personal-injury law firms, it’s part of our job to celebrate our own work. (Always be sellin’!) But as advertising enthusiasts, we’re also happy to applaud great commercials, no matter who created them.
Well today, we’re giving a tip o’ the hat to “It Can Wait,” AT&T’s new buzz-worthy PSA campaign about distracted driving. The spots portray a series of harmless moments leading up to violent distracted-driving crashes.
August 6th, 2015
There are two major categories when it comes to leads: marketing and non-marketing.
Marketing leads are leads that are generated specifically by the money spent on advertising opportunities. These are the types of leads that we work to produce for you through TV, Web, Outdoor, YP, etc.
Non-Marketing leads are, in short, leads generated as a result of great customer service.